News

For this month’s AD Club Leader’s question, we asked Lee Nadler, Marketing Communications Manager at MINI USA the following question: In the constantly evolving marketing landscape, marketers are tasked with staying ahead of trends, retaining cutting-edge talent, creating an authentic brand voice, and learning how to use the latest technologies and platforms to engage consumers in…

Do you love what you are doing and want to take it to the next level? Or is it time to move on to your next job since you are not learning anything new? You may have developed new interests in your career you want to explore. How do you know when it’s time to…

By: Ronald R. Urbach Originally posted on Madison Ave. Insights We all need heroes and people whose bravery, commitment and skill make us feel like there is good in the world. These people inspire us to do our own best work and be our own best personal and professional selves. That’s a point not lost on The…

FIXING AN OVERLOOKED ELEMENT OF THE GENDER PAY GAP BIAS AGAINST THOSE IN CARETAKER ROLES COULD BE A HIDDEN ELEMENT OF THE PAY GAP, BUT ONE THAT CAN BE FIXED. BY LAUREL ROSSI The gender pay gap has been getting more attention in recent months, but the gender gap has always been an issue, and…

The Advertising Industry Needs Diverse Leadership to Thrive As U.S. Nears Diversity Tipping Point, Ad Industry Needs to Take the Lead By Gina Grillo. Published on April 23, 2015 It’s been said for years that the demographic makeup of the U.S. is headed for a seismic shift — that the non-Hispanic white majority would eventually…

Intermarché Wins 2nd Annual Bravery Award Leading Agency Network Leo Burnett wins 22 Awards Honoring Work Across Worldwide Offices Other Top Winners Include adamandeveDDB, SS+K and R/GA New York, NY – April 23, 2015 – The 2015 International ANDY Awards have announced this year’s winners in recognition of their creativity and bravery. The ANDY Awards gives…

Original article from Advertising Age can be found here. Master Marketers Tackled the Biggest Issues in Digital Like Storytelling vs. Storymaking By Tim Peterson, Alex Kantrowitz. More than 600 participants descended on Manhattan’s Pier 36, aka Basketball City, last week for Ad Age’s ninth annual Digital Conference. This time it carried a “post-digital” theme — because what isn’t…

Come and celebrate our fearless leaders and creatives who have been deemed the bravest in the advertising industry on Wednesday, April 22nd. Click HERE to see the shortlist and reserve your tickets today! Follow @ANDYAwards on Twitter and Instagram for more on #ANDY2015.

The marketing communications industry has seen significant change over the past few years, and to help navigate the changing industry, lawyers from Davis & Gilbert LLP produced their annual 2014 Lessons Learned/2015 Practical Advice. The document highlights major developments in the marketing communications industry, and offer tips and best practices for marketers and their agencies…

Joe King, Group Account Director, mono My coworkers know that I’m an avid fan of March Madness. In fact, they’re tired of hearing about it. Like most, I tune in for the chaos, the upsets and the fact that I can cheer for teams like the Osprey and Anteaters. But I realized something more this…