News

In the past 18 months, The ADVERTISING Club and REDBOOKS successfully launched the ADTHINK Series, which has now included 6 events, with an all-star cast of 20 total panelists/moderators + 20 hand-selected Founders with cutting edge ventures. In several quick-fire rounds, the start-ups present, the panelists evaluate each business, ask the targeted questions and provide feedback.…

The call for entries for the 51st International ANDY Awards has been extended – enter your work by Friday, 1/16! For more than 50 years, the ANDYs have honored the brave process of creativity. As an industry, we can’t solve business problems or impact change by playing it safe; there are certainly no advertising awards for the mediocre. So…

At last night’s annual Golden Globe Awards, Amazon – AD Club Corporate Member, International ANDY Awards Sponsor, and friend – made history with a revolutionary win for “Transparent.” There were multiple firsts at the event: not only was this Amazon’s first-ever Golden Globe, but it was also the first online series to ever win a best series award. This…

Intel Invests $300 Million to Improve Its Workplace Diversity BY DAVEY ALBA 01.07.15  | 1:10 PM  | PERMALINK Intel has joined the chorus of corporate giants publicly acknowledging that women and minorities are underrepresented in the tech world. This week, the chip maker said it will invest $300 million to encourage more diversity inside its organization, while announcing…

The International ANDY Awards are known for bringing together the best and brightest creative minds in the industry to judge work from around the world. Beyond the show, we hope to continue a dialogue with creative students throughout the year. In this effort, are hosting invite only Google Hangout sessions featuring various high level creatives…

The industry has reached the end of an era as ad icon Stuart Elliott shared his final column at The New York Times yesterday. In this fantastic piece (see below), he recounts the top 5 changes in the advertising industry over the past 25 years. The ADVERTISING Club will always have a special place in our hearts for Stuart’s spirit and voice…

Website Operators Must Provide Enhanced Notice By Richard Eisert, Technology, Digital Media & Privacy Partner and Paavana Kumar, Advertising, Marketing & Promotions Associate at Davis & Gilbert LLP   In the Better Business Bureau’s Online Interest-Based Advertising Accountability Program’s first enforcement action since issuing a compliance warning in October 2013, five website companies were challenged in November for not providing notice…

Anheuser-Busch InBev, the world’s largest brewer, set out to provide an improved customer experience that would increase brand-affinity and generate sales lift in retail stores across the country. To accomplish this, Anheuser-Busch wanted to leverage their in-store Cooler assets to creatively engage customers and facilitate their intent to purchase A-B products. A-B required a unique…

Laura Swinton celebrates W+K’s ANDYs film and ponders the values of advertising apostasy In an industry that takes permissiveness, ranting directors, public nudity and functioning (functional?) alcoholism in its stride, there’s very little that’s truly taboo. Yes, the levels of permissions and approvals eclipse anything Dante could have dreamed up in his nine circles of…

Out-Of-Home Must Transcend Advertising by Karl Greenberg I nearly embarrassed myself. I was at The Advertising Club’s Wednesday event in New York on the state of the OOH marketplace. During the first panel, moderated by our own Steve McClellan, I was about to stand up and ask about new out-of-home marketing technology as a channel…