Insights For Start-ups

In the past 18 months, The ADVERTISING Club and REDBOOKS successfully launched the ADTHINK Series, which has now included 6 events, with an all-star cast of 20 total panelists/moderators + 20 hand-selected Founders with cutting edge ventures. In several quick-fire rounds, the start-ups present, the panelists evaluate each business, ask the targeted questions and provide feedback. The audience is filled with high-level marketers, media/publishing innovators, agency folks and top entrepreneurs (+ it’s a social BD/networking experience over drinks).

The event has been a huge success and one that will continue into 2015. Check out the video below for some insights for start-ups from industry experts, including:

Whitney Fishman Zember, Senior Partner, Technology and Consumer Insights Director, MEC

Caroline Hugall, North America Brand Strategy Director, Mondelez International

Keith Turco, President, GM, Gyro

John Piontkowski, General Manager, East Region, Microsoft

Mike Germano, Chief Digital Officer, VICE Media, Inc. & CEO/co-founder, Carrot Creative

Quinn Kilbury, Senior Brand Director, Heineken