Blogs
Chris Serino, National Sales Manager | Vector Media
What is reenergizing the creative community to maximize out-of-home? I believe one of the main factors re-energizing the creative community is the out-of-home companies’ willingness to adapt and become more flexible with our formats. I know for us with our bus inventory across the country, the ability to allow extensions, fully vibrant illumination and most…
Read MoreIan Dallimore, Director of Digital Innovation + Sales Strategy | Lamar Advertising
As out-of-home continues to evolve, combining the art and science of technology, what is it that excites you most about out-of-home? I think the potential of combining technology and relevant creative is the most exciting thing about OOH today. My team at Lamar is constantly playing the “I wonder if we could combine this to…
Read MoreWill Travis, Executive Chairman USA/Global Partner | Sid Lee
When you embrace the fact that a billboard is no longer just about exposure but about connecting on a deeper level, you can really start to get creative. However, context is everything. The consumer’s mind is in a constant state of flux, and it’s crucial that OOH is adaptable and flexible in its messaging and…
Read MoreBravery isn’t an extraordinary feat; it is doing the right thing.
Latest Redefining Bravery hits home on the importance of social justice in media. The first person to cross the Brooklyn Bridge was the woman responsible for building it. Emily Warren Roebling, the first woman engineer helped connect Manhattan to Brooklyn in 1883, just a few short years before the ADVERTISING Club of New York was…
Read MoreThe Shocking Truth About Out-Of-Home
Gina Grillo, President & CEO The ADVERTISING Club/International ANDY Awards Next time you are out and about, look up, look around you. The landscape is changing; literally and figuratively. Some of you may be shocked to realize just how much out-of-home has permeated our daily lives. Let me tell you more. According to the Outdoor…
Read MoreOut-Of-Home:NOW 2016 with Fred Schonenberg
By Fred Schonenberg, Founder | VentureFuel @FredSchonenberg Imagine it is the year 2026; tell us how out-of-home is being used and what impact it is making? OOH will become the nucleus of a complex spider web of connected devices and remain one of the only mass-reach formats. Smart glasses, watches, wearables, ingestibles and autonomous cars…
Read MoreOut-Of-Home:NOW 2016 with Jeremi Gorman and Clive Punter
The Advertising Club of New York is excited about our upcoming conference OOH:NOW, Contextual Connections! It’s our biggest event of the year and we hope you will be joining us. If you haven’t already registered, click on this link. To help put you in the OOH mood, we’ve asked participants to respond to a variety of…
Read MoreAD Club Hosts a Diversity Panel @ADTECH
The AD Club continues to exam the definition of diversity and it’s benefits to our industry. The Ad Club of NY is very thankful that our illustrious panel of professionals, Sandra Sims-Williams, Chief Diversity Officer of Publicis Groupe, Robert Camilleri, Engagement and Inclusion, Publicis Groupe, Alicia Ray, Mgr. of Product Marketing, AT&T Adworks, Jack Dempsey…
Read Morei'mPART's Diversity Mixer III
On Tuesday, November 15th -The Advertising Club of New York’s, i’mPART Initiative, hosted their Diversity Mixer III at the offices of DigitasLBi on Park Ave. South. The Advertising Club of New York is gathering the community around a shared goal supporting diversity within our industry; bringing all these groups together to network, learn and make connections around…
Read MoreFellows Attend ANA Masters of Marketing Conference
Our 2016 Fellows attended the ANA last week in Orlando, FL. The trip was insightful, enlightening, and outstanding, according to our Fellows. Shelley Zalis, CEO & Founder of the Girl’s Lounge hosted the Fellows in the lounge for three days, providing: head shots, interviews, panels, and networking directly centered around the fellowship mission of inclusion and…
Read More