Blogs
FTC Tells Influencers to Disclose Connections on Social Media
By Allison Fitzpatrick, Vejay G. Lalla and Paavana L. Kumar The Federal Trade Commission (FTC) sent more than 90 letters to celebrities, athletes and other influencers – as well as to marketers – highlighting the need for influencers to “clearly and conspicuously” disclose their “material connections” in accordance with the FTC’s Endorsement Guides when they endorse…
Read MoreWomen's Master Class: “What’s Your Truth?”
Date: Thursday, July 13, 2017 Venue: The Harold Pratt House – 58 EAST 68TH ST. – NEW YORK, NY 10065 Time: Doors open: 8:15 am – Event ends at 5pm Dress Code: Comfortable Chic! Things to bring: An open mind! REGISTRATION is still open with a few spots remaining, please share. AGENDA Time RM Activity …
Read Morei'mPART hosted the Diversity Mixer IV: Exploring the LGBTQ Business Imperative
Last night’s Diversity Mixer IV featured a robust and inspiring conversation on the LGBTQ business imperative. Microsoft’s Kristin Ogdon served as the events moderator. Kristin Ogdon heads the Client Engagement and Experiential Marketing efforts for the Bing Ads team at Microsoft. She was joined in a Fireside Chat by Peter D. Barbey, President & CEO…
Read MoreThe New Rules of Work: How Today's Leaders are Redefining the Career Path
What are the new rules of work? In today’s rapidly changing business environment, how are companies finding and nurturing the next generation of leadership? And, are the same truisms that helped propel today’s leaders to executive status still applicable today? Kathryn Minshew, Founder and CEO of The Muse and author of the forthcoming book ‘The New Rules of…
Read MoreTRUMP AFFIRMS CONGRESS’S REPEAL OF THE FCC’S BROADBAND PRIVACY RULES
Congress has voted to overturn the customer privacy rules adopted last year by the Federal Communications Commission (FCC) for wireless and home broadband internet service providers (ISPs) and other telecommunications carriers, thereby opening the door to more expansive and aggressive uses of customer data. BACKGROUND Last October 27, the FCC adopted rules establishing a framework…
Read MoreFallon CCO Jeff Kling comments on the recent ANDY Awards judging
Sketches of Bangkok: Impressions, Observations of an irrepressible flanuer….. Bangkok is a case study viewing room where there’s never enough coffee. Please don’t misunderstand me. I’m not saying our Thai and ANDY hosts weren’t perfectly hospitable. Of course they were. Legendarily so. I’m just saying there’s no such thing as enough coffee. Generally. And…
Read MoreWhat advertisers want from startups and data
With traditional funding sources such as venture capital and hedge funds reportedly on the wane, startups have never been more likely to be the acquisition target of brands operating in more traditional industry verticals, as they seek to transition with the times, and consumers’ lifestyles. The thoughts were shared at The Advertising Club of New…
Read MoreNew Federal Law Protects Consumer Reviews of Products and Services
By Allison Fitzpatrick and Rohini C. Gokhale Congress recently passed the Consumer Review Fairness Act of 2016 (the CRFA) to protect the ability of consumers to review a company’s products, services and conduct. The CRFA makes it illegal for companies to contractually bar consumers from reviewing the company or to penalize consumers for posting negative…
Read MoreAd Tech Isn't Dead; Long Live Ad Tech
Whatever you call it; Ad Tech, MarTech or Brand Tech, the business is calling for new solutions over transparency, and accountability. Originally posted on ExchangeWire, ADTHINK presenter Gareth Davies, Founder & CEO of Adbrain shares his predictions. Register to see Adbrain offerings live on March 28th at the first ADTHINK session of the year. Register here and see past…
Read MoreFirst Predictor of Award Show Season Shows Equal Split Between U.S. and International Finalists
March 16, 2017 – The International ANDY Awards, which are hosted by The Advertising Club of New York, today released the list of 2017 finalists. As the first major international advertising award show of the season, The ANDYs are often a predictor of award season favorites. This year’s finalists show an equal split of nominees coming from…
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