Blogs
AD Club Mediaction Supporters
MEDIACTION 2018 Champions Client Partners: Brand Ambassador: Buying Team: American Express Joe Bihlmier Carly Bluth/Dillon Casey – GroupM Unilever Jeni Gardner Evan Spector – GroupM PepsiCo Brad Jakeman Karen Cucuzza – OMD Verizon John Nitti Jordan Winkler – VM-One Publisher Partners: Publisher Ambassador: AT&T Adworks Greg Sherrill Forbes Tom Davis Hearst Jeff Hamill iHeart…
Read MoreMediaction Supports imPART Initiatives
i’mPART mission: Raise awareness of the benefits of ‘diversity of thought” in business and rally professionals around a shared movement to make inclusion and retention a business imperative. Join us by supporting this movement to Promote, Attract, Retain and Train diverse talent. Through education, socialization, participation and cultural influence. Women’s Master Class Conference Hands on…
Read MoreWhat's Next for MarTech?
At the intersection of Madison Avenue and Silicon Alley is a platform to connect brand marketers and agencies to the most promising new technology. On behalf of The Club, REDBOOKS and sponsor Davis & Gilbert LLP are proud to share the stellar line-up from this past year. 2017 Presenting Companies Gareth Davis, Founder & CEO,…
Read MoreThe Time For Programmatic DOOH is Now
Guest post by Jody Smith, BroadSign Programmatic has been creating quite the buzz in the out-of-home (OOH) industry for the past few years. Countless discussions and debates have been held amongst industry leaders and experts, yet differentiating between marketing hype and the real deal can be quite complex. Many proclaim they have the best programmatic solution…
Read MoreEx-Kinetic Global CEO Steve Ridley joins Rouge Media as Chief Partnership Officer
Rouge Media has established a strong presence in the USA market and the Out of Home industry in North America over the last five years. As it continues to expand at a fast pace, Rouge Media has added a new feather in its cap of recent high-profile appointments with Steve Ridley who joins as Chief…
Read MoreFTC Brings First Ever Enforcement Action against Individual Social Media Influencers; Updates Warning Letters and Guidance for Influencers and Marketers
By Allison Fitzpatrick and Paavana L. Kumar With the FTC’s recent announcement regarding its actions against social media influencers, the FTC is re-emphasizing its concerns about influencer campaigns that violate the law by failing to clearly and conspicuously disclose paid sponsorships or other material connections. The FTC’s Complaint Last month, the FTC announced its first…
Read MoreConversations With Series during Advertising Week
The AD Club had a special AW edition of the very popular “Conversation With” Series where we provided direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, were our very own influential Young Professionals, who dove into hot topics. Speakers included: Carl Fremont, Global Chief…
Read MoreIntroducing Desirée Tunstall, Inneractive’s President and General Manager of North America
Earlier this year, Inneractive, an independent global mobile ad exchange, appointed Desirée Tunstall as Vice President and General Manager of North America, responsible for growing the team in the region, as well as developing strategic partnerships and revenue opportunities with publishers, demand-side partners and agencies. Click here to read more.
Read More14th Annual Stars of Madison Avenue Highlights
2017 Stars Honorees: (l-r) Susanna Fagring, Forsman & Bodenfors, Kaisy O’Reilly, SK-II, Anselmo Ramos, DAVID The Agency, Gustavo Lauria, We Believers, Josy Paul, BBDO India, Peter Carter, P&G, Jessica Barlow, LVMH, Givenchy Beauty & Kenzo Parfums, Brian Phillips, Framework Gathering insights on bravery from today’s most innovative brands was the perfect way to kick-off the…
Read More14th Annual AD Future's High School Competition
The ADVERTISING Club of New York held their 14th Annual Advertising Futures Competition on September, 28, 2017 at the School of Visual Art’s, state of the art, SVA Theatre located at 333 West 23rd Street, New York, NY. Once again we were extremely impressed by the level of creativity, strategy and innovation that each team…
Read More