Blogs

Last week, The AD Club hosted the seventh annual Great Debate, led by MediaLink CEO Michael E. Kassan. The lively discussion addressed the big pink elephant in the living room – TRUST– and how programmatic buying and current reporting methods require new standards of trust and transparency in client-agency-media company relationships. Michael deemed programmatic, procurement, transparency,…

OUTFRONT PRIME offers exclusive access to best-in-class billboard sites in iconic U.S. locations OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, today announced the launch of OUTFRONT PRIME, a new brand of premium outdoor assets offering exclusive access to the most highly-trafficked and premier billboard inventory in iconic…

It’s the big pink elephant in the middle of the living room and we are going to address it. Join us for this annual evening of fun disruption as the brightest, most interesting minds in marketing and advertising tackle the issues impacting their businesses. The always-provocative Michael E. Kassan, Chairman and CEO of MediaLink, will once…

‘Coders vs. Cancer’ challenges hackers to devise proactive social tools for self-exams Breast cancer is the second deadliest cancer in the world. It also has the highest survival rate if caught early and managed with a healthy lifestyle. Despite the widespread awareness of the disease, very few women take action to prevent it. This September,…

Hard to believe it but our summer is coming to an end. We had such a great batch of interns this year who are a testament to the future of our industry and we’re so excited about it! We asked them to send us their advice to aspiring industry professionals stemming from their own career or…

By: Samantha Kafka, intern at Havas Health Advertising undergraduate at the University of Florida: @Samantha_Kafka As a fellow intern, I understand how real the struggle can be finding an internship in the advertising industry. It is no secret that it is very competitive, especially for the paid internships at premier agencies. Unfortunately, there is no…

By Brian Havig, Copywriter, gyro New York Originally posted on Fortune While attending a session on travel by the Advertising Club of New York’s Vertical Series, three marketing experts from TripAdvisor, Celebrity Cruises and Hawaiian Air discussed trends they are seeing as 2016 approaches. As the second half of the year unfolds, here are four trends…