Blogs

Icon – Roberto Alcazar Roberto led 305 Worldwide to becoming Best Small Agency of the Year, three times in a row (Muse). Under his leadership, the agency has also received numerous Platinum and Gold awards for client work and personally, in 2023, he was named to the prestigious Adweek 50 and Crain’s Notable Leaders in…

Rockstar – Kathleen Andrade Kathleen Andrade is the Senior Brand Manager of Oral Care at Haleon Mexico, leading Sensodyne and Corega. With a strong background in media strategy at WPP and Publicis, she led award-winning campaigns for clients like UPS. Transitioning to brand management, she excelled at Prestige Consumer Healthcare and Haleon US, driving growth…

Marketing and Advertising Leadership in the Modern Era – A New Dynamic As a leader in the modern era, specifically in the marketing and advertising industry, do you feel it is important to take risks to ensure positive results as a team leader? Do you believe this leads to growth? Yes, taking risks has always…

Former Advertising Executive Launches Platform to Give Women the Tools to Get Paid and Promoted  New York, NY — Weary of networking and advocacy groups simply talking about gender inequity issues in the workplace, a former ad agency executive has launched a groundbreaking membership platform, Until There Are Nine, to offer women tangible support to…

Inward Leadership: Guiding brands, teams and yourself in a changing world The definition and embodiment of leadership as a concept has changed dramatically over generations. As a society, we have witnessed remarkable shifts from predominantly centralized and mechanistic leadership styles to transformational and relationship-oriented styles. There has also been a shift from a very clear…

The agency’s ninth office opens with industry veterans Gus Marmarinos and Lucas Bongioanni at the helm and ABI, P&G, and Kraft Heinz, among others, as clients. NEW YORK SEP. 5, 2024 – GUT today announced the launch of GUT New York, the ninth location for the award-winning global creative network operating across seven countries worldwide.…

In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amidst a backdrop in which today’s digital sprawl was mere science fiction, upfront negotiations set the stage for an annual symbiotic dance between networks and advertisers. With…

In what marks its third postponement, Google has again announced a new timeline for the deprecation of third-party cookies in Chrome, now set for early 2025. Despite this being the latest in a series of delays, marketers appear unfazed. They are preparing for a future that is less reliant on third-party cookies and focusing on…

Innovator — Ziad Ahmed Ziad Ahmed is a 25-year-old social entrepreneur, speaker, and strategist — who is the Head of Next Gen @ UTA Marketing. He is based in NYC — but often on the road.  As a teenager, in 2016, Ziad founded JUV Consulting, a Gen Z company connecting clients with the zeitgeist. JUV…

Innovator — Jeannine Shao Collins Jeannine Shao Collins is Chief Client Officer at Kargo, the leading next-generation, digital advertising platform that creates memorable experiences to capture users’ attention where they consume content. Prior to Kargo, Jeannine was the President of the SeeHer, the leading global coalition established by the Association of National Advertisers (ANA) to…