Blogs

CTV is a major opportunity for advertisers to reach audiences and increase performance. It brings together the brand opportunities of TV with the addressable opportunities of digital, and as more consumers collapse the purchase funnel — discovering brands and making a purchase in real-time — in theory, advertisers can achieve all of their goals with…

Rockstar — Jessica Lau   Jessica Lau leads IW Group’s Healthcare and Pharma practice, bringing 15 years of experience to advance positive health outcomes for patients and their families. She has devoted her career to understanding these regulated industries, leading U.S. and global commercial launches, disease education campaigns, and health equity efforts. Experiencing illness within…

Icon —Jeff Benjamin   Jeff Benjamin is Global Chief Creative Officer at Tombras, the independent, Knoxville, TN-based agency that has become one of the industry’s most unexpected creative forces. Over the past five years, he’s helped drive Tombras’ emergence through bold, culture-shaping ideas like BARKAir, the world’s first airline for dogs, and Sweethearts “Situationships,” a…

Icon — Carla Serrano   Carla Serrano is the Chief Strategy Officer of Publicis Groupe and CEO of Leo NY. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.  Carla…

A field report from the front lines of change—where students become teachers, brands become citizens, and the next 10 years won’t look anything like the last.   It’s the season of graduation, and I’ve been speaking with a lot of students lately—young, wide-eyed creatives who aren’t just entering the industry; they’re entering a new world…

Connected TV (CTV) has emerged as one of the most powerful stages for modern storytelling. The conversation often focuses on scale, targeting precision, and platform fragmentation. But the real unlock isn’t just where you place your media, it’s how well you know your audience. Because in a world of choice, relevance wins. CTV is a…

Rockstar — Rudi Anggono   Rudi Anggono works at the intersection of advertising, product design, and research—shaping globally recognized brands and experiences across both B2C and B2B landscapes. He is currently Senior Director of Brand + Creative at the LEGO Group, where he leads an integrated in-house team within Product and Marketing Development. His team…

Icon — Sara Porritt   Sara Porritt is the Chief Inclusion and Impact Officer at OMG responsible for putting rigor behind the shared Omnicom mission of creating opportunities, powering innovation, and delivering world-class, culturally relevant work for our clients.  Expanding her advocacy beyond the walls of OMG, Sara is the Board Chair of the 4A’s…

Rockstar — Tracy Keller   Tracy Keller is a dynamic sales and marketing executive with a proven track record in premium video and branded content. At Disney, she serves as Director of Addressable Sales, driving big wins across the company’s powerhouse brands—think ABC, ESPN, Disney+, FX, Hulu, and more. Tracy is known for inspiring high-performing…