Blogs

Icon — Carla Serrano   Carla Serrano is the Chief Strategy Officer of Publicis Groupe and CEO of Leo NY. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.  Carla…

A field report from the front lines of change—where students become teachers, brands become citizens, and the next 10 years won’t look anything like the last.   It’s the season of graduation, and I’ve been speaking with a lot of students lately—young, wide-eyed creatives who aren’t just entering the industry; they’re entering a new world…

Connected TV (CTV) has emerged as one of the most powerful stages for modern storytelling. The conversation often focuses on scale, targeting precision, and platform fragmentation. But the real unlock isn’t just where you place your media, it’s how well you know your audience. Because in a world of choice, relevance wins. CTV is a…

Rockstar — Rudi Anggono   Rudi Anggono works at the intersection of advertising, product design, and research—shaping globally recognized brands and experiences across both B2C and B2B landscapes. He is currently Senior Director of Brand + Creative at the LEGO Group, where he leads an integrated in-house team within Product and Marketing Development. His team…

Icon — Sara Porritt   Sara Porritt is the Chief Inclusion and Impact Officer at OMG responsible for putting rigor behind the shared Omnicom mission of creating opportunities, powering innovation, and delivering world-class, culturally relevant work for our clients.  Expanding her advocacy beyond the walls of OMG, Sara is the Board Chair of the 4A’s…

Rockstar — Tracy Keller   Tracy Keller is a dynamic sales and marketing executive with a proven track record in premium video and branded content. At Disney, she serves as Director of Addressable Sales, driving big wins across the company’s powerhouse brands—think ABC, ESPN, Disney+, FX, Hulu, and more. Tracy is known for inspiring high-performing…

Icon — Ronald Ng   Ronald Ng leads the MRM global creative charge to build enduring relationships between brands and people. In a career spanning Singapore, Malaysia and the US, the offices he led made it into the Global Won and WARC Reports’ World’s Top 15 agencies lists three times. Other honors include Grand Prix…

If your clients (or your CMO) are asking about influencer strategies lately, they’re not alone. Influencer marketing isn’t just a trend anymore; it’s a full-blown budget line item. In fact, brands are expected to spend over $10 billion on influencer marketing this year in the US alone, with estimates putting global spend at around $30…

Innovator — Pranav Yadav   Pranav Yadav is a global thought leader and innovator committed to improving our understanding of the subconscious and its role in driving the human condition. Pranav helps governments, non-for-profits and businesses decode the drivers of motivation, create behaviour change, connect with consumers, inform strategy, build brands, and develop new products.…

Rockstar — Maria Givens   Maria Givens is the VP, Media & Digital Platforms for North America at Bayer Consumer Healthcare and leads an award-winning in-house team across Strategy, Activation, AdTech, Brand websites, DTC and CRM. She is responsible for connecting consumers to the most trusted self-care brands in service to the mission of Health…