Blogs

Meet the 2025 Fellows – Geraldine Riveros, Lifecycle Marketing Technologist, SoundCloud   Geraldine Riveros is the daughter of two immigrants, one from Chile and one from Peru, who came to the United States in search of the American Dream. As the first in her family to graduate from college, earning a magna cum laude degree…

The first MusiCon by RT (Music Conference) wrapped in Santo Domingo, D.R. to a sold-out crowd of music talent from the island. MusiCon by RT is a platform designed to provide actionable knowledge and access to music industry professionals in the Dominican Republic, where opportunity is plentiful:  Economic Contribution: ~2% of GDP, 100k+ jobs in…

Meet the 2025 Fellows – Gabriella Chandra, Senior Product Manager, Identity– Data Foundation Walmart Connect   Gabriella “Gabbi” Chandra is a Senior Product Manager of Identity at Walmart Connect. Her work focuses on strengthening data capabilities through scalable, connected identity solutions across cross-platform channels. Prior to joining Walmart Connect, Gabbi held product and data roles at…

Meet the 2025 Fellows – Skylar Braswell, Copywriter, Saatchi    Skylar Braswell is a copywriter at Saatchi NY, who brings her fun, chaotic energy into every brief. Raised in a Florida postcard, she loves “out there” stories and turning them into meaningful ads. What does success mean to you?  An award would be nice, sure,…

  The free training program offers expertise on how to design DOOH campaigns with purpose and impact. NEW YORK – November 19, 2025 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, today announced the launch of its newest Vistar Academy certification, “Accelerate: Strategic…

Meet the 2025 Fellows – Chardae Varlack, Client Solutions Manager, Meta   With what many call “Chardae energy,” Chardae brings connection, curiosity, and strategy to every corner of the advertising world. Born and raised in New York and a proud graduate of Cornell University, she has built a career where creativity meets measurable impact. At…

Meet the 2025 Fellow –  Jaquelyn Loya, Director, Data Strategy, Translation   Jaquelyn Loya is the Director of Data Strategy at UnitedMasters Translation, passionate about using creativity and analytics to tell stories that matter. She grew up in Texas and moved to New York in 2023. A big reader and DIYer, she also loves experimenting…

  We’ve spent the better part of a decade worshipping the attention economy. Chasing eyeballs. Optimizing for scroll-speed. Twisting ourselves into whatever shape the algorithm demanded just to stay visible. But something subtle — and seismic — is happening. People aren’t overwhelmed by content. They’re overwhelmed by meaninglessness. And beneath the noise, you can feel a…

Meet 2025 Fellow – Oyinkan Olojede, Co-Founder, Head of Design, 42Creative   Oyinkan Olojede is a creative entrepreneur, brand strategist and designer based in New York. The Brooklyn-born, Johannesburg-raised Nigerian brings a global perspective to her work as a multi-hyphenate creative with a decade of brand marketing experience in media and agency settings.  Her work…

Ledger Bennett executes first campaign to leverage the capability in the US and Canada for their client, reserving premium screens weeks ahead of activation MONTREAL, November 13, 2025 – Out-of-home (OOH) adtech provider Broadsign announced a collaboration with marketing technology provider StackAdapt and OOH media owner Branded Cities that brings automated, in-advance digital OOH (DOOH)…