Blogs

With more than 25 years of experience, Tanya Bevins has built a distinguished career driving measurable business impact, cultivating long-standing client partnerships, and leading cross-functional teams to sustained success. She is recognized for her expertise in developing full-funnel strategies informed by data-driven insights, advancing the democratization of analytics to accelerate performance planning, and unlocking innovative…

Natalie Carey is a seasoned advertising executive and cultural architect with nearly 20 years of experience shaping some of the world’s most iconic brands. As Executive Director of Account Management at VML, she operationalizes Coca-Cola’s global business for WPP Open X—driving cross-agency integration and helping the brand earn its first-ever Creative Brand of the Year…

Carolina is a proud first-generation Cuban American from Miami with over 15 years of experience working with global brands including Ulta Beauty, Johnson & Johnson, Coca-Cola, Hershey and Morgan Stanley. She has built a career blending creative and strategic insights with her investment expertise to deliver campaigns that challenge norms, spark meaningful impact and drive…

Daisy Auger-Domínguez is a global executive, thought leader and workplace expert focused on making work better for all. Known for breathing new life into teams and cultures at the intersection of business, people, and purpose, she helps leaders lead before the moment demands it and delivers the “how” when everything gets messy. She’s spent her…

Veronica is a powerhouse in the entertainment marketing industry, known for her cultural fluency, strategic vision, and creative energy. Having held leadership roles across iconic organizations including NBCUniversal, Anheuser-Busch, Univision & Edelman, she has consistently demonstrated her pioneering thinking and expertise in through the line marketing building brands & delivering results. Veronica’s innovation, creativity &…

Jessica Serrano is the Chief Marketing Officer at Bagel Brands, where she leads brand, digital, and guest experience strategy across all bagel concepts, including Einstein Bros. Bagels. She joined the company in August 2025 and is focused on driving brand relevance, innovation, and growth through integrated marketing efforts that connect meaningfully with guests across all…

Javier Campopiano has been a thrash metal singer, a gymnast, and an IT guy. And today, he is Global Chief Creative Officer (CCO) at McCann Worldgroup and McCann, where he is responsible for the creative leadership, product and ambition of the McCann Worldgroup global network, spanning 100+ countries and 13,000+ people. In his role, he embraces…

Briana Méndez is a multicultural strategist shaping how brands connect with culture. As Senior Manager on SiriusXM Media’s Fluency team, she develops audience-led strategies that help advertisers engage authentically with diverse communities across music, podcasts, and streaming. Her leadership has influenced campaigns centering Hispanic, Black, and queer audiences—blending data, creativity, and cultural insight to drive…

Rene launched his advertising career at McClain Finlon in Denver and never looked back. A multi‑disciplined artist who came to New York to chase an acting dream, he found his stage at McCann, TBWA, The Martin Agency, and Droga5. He rose from traffic through project management into creative operations, ultimately serving as Director of Creative…