Blogs

By Daniel Church, originally appearing on ANA Here, there, and everywhere.” Originating from a 1960’s Beatles song, it’s a commonly used phrase describing a situation that is all over the place, or that lacks continuity. Today, it aptly describes the current state of the TV advertising market. Valued at approximately $87 billion in the U.S., TV has evolved…

Media Buying Best Practices for Agencies: Improving Financial Reporting From giant billboards on the side of the freeway to pop up digital graphics on your favorite website, advertising is everywhere. Agencies of all sizes can specialize in media buying, or the art of researching and buying ad space in both traditional and digital advertising platforms.…

Originally posted on MediaPost by Joe Mandese  @mp_joemandese  As part of a public service and trade promotion effort tied to June’s Pride month, Outfront Media will feature some media agency execs on digital out-of-home billboards in New York City and other major markets including Boston, Chicago, Philadelphia, New Orleans, and San Francisco. The month-long effort, in…

  From Carly Johnson, VP, Group Director of Strategy, NA, Momentum Worldwide In this day and age, it takes a special kind of leader to rise above the challenges that face them. Inflation, mental health concerns and initiatives around DEIBA all require careful consideration and understanding for true progress to be made. But what exactly…

  Patrice Tanaka is a best-selling author, public speaker on business and life purpose, serial entrepreneur, co-founder of three award-winning, PR & Marketing agencies and the consultancy, Joyful Planet, focused on building purpose-driven individuals and organizations. Life and organizational purpose are the subjects of Patrice’s best-selling books, Beat the Curve and Performance360. She is also the author of…

  Atit Shah has been dreaming up transformative brand experiences for companies like American Express, Delta Air Lines, Converse, Walmart, The New York Times, JennAir, NBC, and Vevo since the early 2000s. He is the Chief Creative Officer for Digitas North America, driving activations born out of the fusion of creative, media, data, and technology. …

    Jessalin Lam is VP, Diversity, Equity & Inclusion at Digitas Health. She is a DEI Champion, lifelong learner, and mentor with combined experience across learning and development, diversity and inclusion, marketing, and consulting. She is also the Co-Founder of Asians in Advertising, a global non-profit organization that focuses on community and networking, professional development opportunities,…

    Devika Bulchandani is a world-class marketer who leads with passion, purpose, and an uncompromising focus on creating impact. As Global CEO of Ogilvy she is responsible for all aspects of creative network’s business which spans Advertising, PR, Consulting, and Health across 131 offices in 93 countries. Under her leadership, Ogilvy was named Network…