Check out the newly created Intel mobile app – ‘Dev Story /*Hack the Code*/’
An open source mobile app, built completely in house at MRM Meteorite in London in under six weeks! It follows the story of a developer in search of a killer app idea that will bring tech superstardom. It speaks to developers in their own language – firmly tongue in cheek. And it encourages them to ‘hack’ the app’s code and make their mark on the game itself for a chance to be credited in the second release on Google Play Store. The main campaign objective is to encourage android developers to become part of the Intel Developer Zone community and create apps using the Intel XDK software development kit.
To see the laser eye kittens and sparkly unicorns in action, view the trailer here:
Thanks to contributor Sue R.E. Geramian, SVP, Global Brand Communications of MRM // McCann