Elena is a art director that has an extensive amount of experience creating 360 campaigns along with social media plans. Currently, she is at the agency gotham where she predominately works on Maybelline and new business.
While at gotham, she has created campaigns that have broken the mold within the beauty landscape. One of Elena’s best skill sets is combining her knowledge of cultures and history to her work to make them more memorable.
Being a strong art director, is about teamwork involving all members of the agency and understanding each roles strengths that they bring to the table which Elena makes a rule to never say “I” but “we” when she presents work, truly believing that everyone has a voice to bring to the table. Her first passion was photography where she received a A.A. at the Fashion Institute of technology. There she learned from her professors that she would be strong art director with her quick solutions to create strong imagery.
With her professors words in mind she transition to graphic design and received a B.A. at Pratt. She looks forward to expanding her career outside of beauty as her forteigh in the future. Believing that many other industries could learn a thing or too from the beauty space. In her spare time she can be found training her new puppy Pepita and taking her of her rabbit Tokki. Elena is honored to be nominated by her agency to take part in the 2022-2023 Advertising Club of NY imPART Women’s Fellowship executive and leadership program.
Connect with Elena via LinkedIn.
The i’mPART Women’s Fellowship, created in 2016, made a commitment of $100K annually to retain more diverse talent and promote more women into leadership positions. Now in its sixth year, the program has expanded from helping 10 to over 50 women pursue their goals and elevate their executive presence – providing more access, tools, & nurturing necessary for them to grow and thrive in all aspects of our industry.
Each Fellow receives:
All-expense registrations for industry conferences including but not limited to: ADCOLOR, Advertising WEEK NY, ANA, BE Women of Power Summit, 3% Movement Conference, SXSW, Fast Company Innovation Festival, CultureCon
· Educational workshops, webinars and master classes
· 1:1 Executive Coaching
· Neuro-assessments to determine strengths
· Monthly night school with PwC Executive Training Program
· Executive Salon Series fostering mentor connections and high-level networking opportunities
· 1-year AD Club of NY membership
· Access to the industries top leaders
Learn more about the Foundation’s dedication to fostering the talent pipeline here!