Hello Flo, a tampon subscription service, had a major advertising hit last summer with“Camp Gyno,” a hilarious long-form spot about a pre-teen girl who becomes a product- and advice-dispensing despot at summer camp after becoming the first girl to get her period.
Now, company founder and CEO Naama Bloom has teamed up with that spot’s writers/directors, Jamie T. McCelland and Pete Marquis, for a sequel that’s just as comically frank and stars another amusingly precocious girl. The time, though, the girl has the opposite problem. All her friends are getting their periods, and she’s not. So, she decides to fake it—with quite disastrous results, as her mother, who knows she’s lying, decides to throw her a “first moon party.”
See more details and credits at Adweek.
Congrats to our friends at production company Hayden 5 on the great work!