Hispanic Heritage Month | Innovator: Jason Colon

Jason Colon is EVP of Commerce Media at Horizon Commerce, where he leads the agency’s integrated commerce and retail media strategy. He partners with brands to drive measurable growth across retail media, marketplaces, digital shelf optimization, and retail operations—connecting media, merchandising, and commerce execution directly to business outcomes in an increasingly commerce-led landscape. Previously, Jason served as EVP and Managing Director of Retail Media at Publicis Groupe, where he led retail media strategy across the holding company’s U.S. operations and supported brands including Kimberly-Clark, Haleon, and Pernod Ricard. Prior to that, he built OMD’s commerce practice, partnering with clients such as Apple, PepsiCo, Clorox, McDonald’s, and Bacardi. With more than 20 years of experience across performance marketing, search, and commerce, Jason is recognized as a leading voice in retail media transformation, commerce innovation, and the evolution of media and commerce as integrated growth engines for brands.