Icon — Iván Adaime

Icon — Iván Adaime

Icon Iván Adaime, President of Impremedia followed by his headshot.

Iván Adaime is the President of Impremedia at My Code, the leading Hispanic news and lifestyle media company in the United States. Impremedia’s portfolio includes some of the most prestigious Spanish-language media outlets in the country, such as La Opinión, El Diario de NY, and La Raza. Iván joined the company in 2012 as Vice President of Digital, where he was responsible for the company’s digital media strategy and execution. In 2018, he was appointed CEO, during which time he led a successful turnaround of the company, expanded the portfolio into lifestyle verticals, and oversaw the company’s acquisition by My Code in 2022. He also serves as Vice President of the Board for the National Association of Hispanic Publications (NAHP).

Prior to his tenure at Impremedia, Iván held the position of Head of Digital Marketing at La Nación, one of Latin America’s most prominent media organizations. He also served as Head of New Media for the magazine division at La Nación. Earlier in his career, he managed the website for the Argentine edition of Rolling Stone magazine and worked for America Online (AOL). Throughout his career, Iván has contributed to various national and international media outlets, leveraging his expertise in digital transformation and content strategy​​.