Icons, RockStars, & Innovators: Katrina Craigwell

What makes you an Icon?

Your authentic and influential leadership style that has contributed to your trailblazing career success. You have broken barriers, overcome adversity, and as a result, are a role model to many.

Katrina Craigwell is Head of Global Employer Brand for JPMorgan Chase, managing brand initiatives to attract top talent to the firm. Her team oversees research, brand strategy, creative development and media strategy, working closely with the firm’s Recruiting, HR and Marketing divisions.  

Prior to JPMC, Katrina spent seven years at General Electric (GE) working across GE Corporate and GE Digital marketing teams. She was responsible for driving innovative storytelling and generating commercial impact. She spearheaded new programs at the intersection of brand and technology, including GE’s work on Instagram, YouTube and across virtual reality platforms.

Katrina began her career in public relations and social media, working both client- and agency-side on brands including the Independent Film Channel, CNN, HLN and The Guardian.

Katrina lives in New York City with her husband.

Industry recognition: Business Insider’s 30 Most Creative Women in Advertising (2017), Digiday’s Changemakers (2017), Adweek’s Most Influential Women in Marketing and Media (2016), The Advertising Club of New York’s Young Pro Honor (2016), Cannes Lions Bronze Lion (2014), Forbes 30 Under 30 (2014).

Follow Katrina on Meta, Twitter, and Instagram; and find her on LinkedIn!

The ACNY Foundation is proud to recognize outstanding industry professionals, during our 3rd Annual Black History Month recognition series titled, “Icons, Rock Stars & Innovators”.

It is our way of shining the spotlight on exemplary talent, integral to the evolution and growth of the advertising industry. Each day during Black History Month we profile a selected “Icon, Rock Star & Innovator” across all our digital platforms. In addition, our partnership The Gradient & Mixed Company podcast, allows for our programming to further extend throughout the industry; introducing and promoting these luminaries to new audiences. Follow the series on InstagramMetaTwitter, and LinkedIn!

Meet our illustrious lineup of “Icons, Rockstars, & Innovators” on February 26, 2020. RSVP here: https://bit.ly/31q13Pc

Take a peek at last year’s event.

P.S. Check out our other content from previous years

2019 – Online Exhibition

2019 – Icons, RockStars, & Innovators

2018 – Icons, RockStars, & Innovators