Icons, RockStars, & Innovators: Shante Bacon

What makes you an Icon?

Your authentic and influential leadership style that has contributed to your trailblazing career success. You have broken barriers, overcome adversity, and as a result, are a role model to many.

When brands, networks, and tech companies are looking to make an impact and authentically engage their target audience they call CEO of ONE/35 Agency, Shante Bacon. Specializing in Digital Strategy & Creative, Strategic Brand Communications & Experiential Marketing, for the past 15 years, Ms. Bacon has gained the trust of some of the most reputable blue-chip brands, national organizations and tech companies across the US.  Ms. Bacon was branded both “Woman To Watch” and “Influencer” by industry bible, Advertising Age. 

Bacon’s ONE/35 Agency (formerly 135th Street Agency) has been awarded eight “Excellence In Multicultural Marketing Awards” from NAMIC for communications and experiential marketing campaigns for top studios and networks such as Netflix, Fox Broadcasting Company, National Geographic and more.  ONE/35 has represented the Oprah Winfrey Network since 2012, helping the network launch signature programming from film icons Ava Duvernay, Iyanla Vanzant & Tyler Perry.  ONE/35 Agency’s Tech experience includes being tapped as Google’s partner in a 3-year effort to engage AA Media & business influencers via various experiential activations and helping YouTube launch its HBCU Fest.

Under Bacon’s leadership, ONE/35 Agency also made its presence felt in the 2018 mid-term elections, launching Digital Strategy & Creative campaigns for the Democratic Congressional Campaign Committee & the United Food & Commercial Worker’s Union.  ONE/35 Agency also has led successful CPG brand campaigns including Adidas x Journeys clothing retailer, the Carol’s Daughter brand, Myx Fusions Moscato and more.  These wins have allowed Bacon and business partner Saptosa Foster to make a larger impact across various industries and grow ONE/35 Agency from a 2-woman operation to a robust national team spread across 15 markets.

With the success of past campaigns and new business wins, with her bold & disruptive approach and her elite list of clientele, Shante Bacon is quickly becoming the entrepreneur to keep an eye on. PR Week recognized Shante Bacon’s agency success for their #BETthanksyou multi-market activation. 

Bacon has also been recognized on “best-in-class” lists like Ad Age “Women to Watch”, PR Week’s “40 Under 40”, PR News’ “Top Women In PR”, DMN’s “Marketing Hall Of Femme”, Ebony Power 100, and so much more.  Bacon has been a keynote or featured speaker at several industry collectives including The WIN Summit, Advertising Age Small Agency Conference, The Drum “Agency Acceleration Week” , The Advertising Club’s “Women: NOW 2019” Masterclass, DIVERSE Representation and many more.   

Follow Shante on Meta, Twitter, and Instagram; Find her on LinkedIn!

The ACNY Foundation is proud to recognize outstanding industry professionals, during our 3rd Annual Black History Month recognition series titled, “Icons, Rock Stars & Innovators”.

It is our way of shining the spotlight on exemplary talent, integral to the evolution and growth of the advertising industry. Each day during Black History Month we profile a selected “Icon, Rock Star & Innovator” across all our digital platforms. In addition, our partnership The Gradient & Mixed Company podcast, allows for our programming to further extend throughout the industry; introducing and promoting these luminaries to new audiences. Follow the series on InstagramMetaTwitter, and LinkedIn!

Meet our illustrious lineup of “Icons, Rockstars, & Innovators” on February 26, 2020. RSVP here: https://bit.ly/31q13Pc

Take a peek at last year’s event.

P.S. Check out our other content from previous years

2019 – Online Exhibition

2019 – Icons, RockStars, & Innovators

2018 – Icons, RockStars, & Innovators