Icons, RockStars, & Innovators: Walter T. Geer III

What makes you a Rock Star?

You’re gaining momentum in your field and you’re on fire! Your hard work stands above the crowd and shines bright. By being engaged and curious, you are a producer of excellence.

As SVP, Group Creative Director \ Digital Experience + Innovation at TBWA\WorldHealth, Walter Geer is responsible for creating transformative digital and innovative creative solutions for clients. He is most notably known in the advertising space for creating compelling mobile advertising experiences that have re-invented and revitalized the way brands and advertisers connect with consumers through a multitude of digital platforms.

A 20-year veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace. Walter was the architect for market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.

Prior to TBWA\WorldHealth, Walter was Vice President and Creative Director at Verve, where he ran design and engineering teams responsible for the company’s creative production and innovation. Walter joined Verve from Pointroll (Gannett) where he was Vice President Product Strategy.

More recently Walter Geer Blew Up The Internet, in his post addressing ageism in the industry. Walter went viral and landed in Forbes and as a featured guest on Gen X Amplified podcast.

Follow Walter on Instagram and Twitter @3rdgeers and find him on LinkedIn!

The ACNY Foundation is proud to recognize outstanding industry professionals, during our 3rd Annual Black History Month recognition series titled, “Icons, Rock Stars & Innovators”.

It is our way of shining the spotlight on exemplary talent, integral to the evolution and growth of the advertising industry. Each day during Black History Month we profile a selected “Icon, Rock Star & Innovator” across all our digital platforms. In addition, our partnership The Gradient & Mixed Company podcast, allows for our programming to further extend throughout the industry; introducing and promoting these luminaries to new audiences. Follow the series on InstagramMetaTwitter, and LinkedIn!

Meet our illustrious lineup of “Icons, Rockstars, & Innovators” on February 26, 2020. RSVP here: https://bit.ly/31q13Pc

Take a peek at last year’s event.

P.S. Check out our other content from previous years

2019 – Online Exhibition

2019 – Icons, RockStars, & Innovators

2018 – Icons, RockStars, & Innovators

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