Influencer Marketing Will Top $10B – Where is that Spend Going?
If your clients (or your CMO) are asking about influencer strategies lately, they’re not alone. Influencer marketing isn’t just a trend anymore; it’s a full-blown budget line item.
In fact, brands are expected to spend over $10 billion on influencer marketing this year in the US alone, with estimates putting global spend at around $30 billion. That’s a 3x jump from just five years ago — and it shows no signs of slowing down. What was once reserved for beauty brands and TikTok teens is now core to the strategies of CPG giants, food & beverage leaders, and retail disruptors alike.
But here’s the problem: There’s no easy way to track who’s spending, which agencies or platforms they’re working with, or how to get in on the action.
That’s where Winmo’s latest Influencer Insights come in.
Meet the Brands Backing Influencers — and the People Behind the Budgets
To help agencies and partners capitalize on this growth, Winmo has released a new dataset that maps brands with verified influencer partnerships. Even better? It connects you directly with the decision-makers managing those campaigns.
You can preview this data via a downloadable report – 40+ brands backing Parenting, Beauty, and Wellness influencers here.
Whether you’re a creative agency looking to pitch influencer-driven concepts or a media company seeking fresh CPG partnerships, this dataset provides:
✅ Brand names actively investing in influencers
✅ Key agency partners and platforms they’re using
✅ Direct contact info for brand-side marketers
✅ Intelligence on which partnerships are new — and which ones are likely up for review
Download the List and Start Building Smarter Pitches
Don’t wait for your next brainstorm to ask, “Who’s doing influencer campaigns right now?”
Download Winmo’s list of influencer-backed brands and start your outreach with a competitive edge.
Because in this space, timing — and targeting — is everything.
Author
Marilyn Mead Brutoco
Chief Marketing Officer, Winmo