Innovator – Eliza Yvette Esquivel

“Great acts are made up of small deeds.” - Lao Tzu

Eliza Yvette Esquivel is a C-level consultant and global strategist who is currently CSO at Barbarian.  

She is passionate about helping brands grow by synchronizing data, insight, and breakthrough creative experiences. Eliza has 20 years of diverse experience, spanning both the client and agency landscape, working with global Fortune 100 brands across various industries and markets.  She has been named one of Business Insider’s 30 Most Creative Women in Advertising, and has led Cannes award-winning campaigns and innovative communication strategies for clients such as Accenture, Amazon, American Express, Coke, Facebook / Meta, Mondelez, Microsoft and Nike. Her mission is to create impactful and innovative solutions that drive positive change for brands, consumers, and society.