Innovator – Juan Woodbury

Innovator — Juan Woodbury


Juan Woodbury, an Entertainment industry veteran and Grammy Award Winner, serves as North America Creative and Entertainment Lead for The Coca-Cola Company (TCCC) at Ogilvy and WPP Open X. Woodbury is responsible for driving creative work that influences culture and continuously delivers on TCCC’s market-leading position. Working with the entire WPP Open X
team, he helps shape and drive the creative vision for Ogilvy’s work on TCCC’s portfolio of brands in North America.

Previously, Juan served as EVP, Global Head of Branded Content & Entertainment at Dentsu Creative, charged with the execution of innovative creative concepts to elevate culture. Prior to joining Dentsu Creative, Woodbury was EVP, Director of Branded Content & Entertainment at FCB Chicago, where he was instrumental in launching the Branded Content and Entertainment practice and led award-winning campaigns such as City of Chicago's "Boards of Change" and Woojer's"Sick Beats," which earned him three Grand Prix, one Titanium and seven Gold Lions at Cannes Lions Festival of Creativity.

Before FCB, Woodbury spent 20 years at Leo Burnett, where he began as a TV Producer and eventually became the EVP, Creative Director & Executive Producer of the agency. He founded Leo Burnett’s experiential marketing division Humankind Experiential (HKX) and produced iconic, award-winning broadcast work for clients including Samsung, Coca-Cola, Nintendo, The U.S. Army, Intel, Sprint, Kellogg's, McDonald's, Disney, Firestone, Morgan Stanley, P&G, Allstate, USPS, and Miller/Coors. HKX executed events for a wide range of clients, including Samsung, Jenn-Air, Pfizer, Firestone, Allstate, Kellogg's, P&G, McDonald's, Intel, Best Buy, Comed, and Cannes Gold Lion winners "New York Writes Itself" for The Village Voice and "Kraft Now, Pay Later" for Kraft.

Beyond his advertising work, Juan won a 2023 Grammy Award for his work with J. Ivy on the album ‘The Poet Who Sat By the Door,’ produced the feature film ‘Birds of a Feather’ starring Snoop Dogg and Iza Lach, regularly publishes his photography and videography work, DJs at premium events around the world, and recently directed a music video for Mos Def.