Innovator — LaToya Shambo

By members | February 14, 2025

Innovator — LaToya Shambo

 

Innovator LaToya Shambo, Founder & CEO of Black Girl Digital, followed by her headshot.

LaToya Shambo: Transforming the Landscape of Influencer Marketing

Recognized as a leading authority on diversity, equity, inclusion, and the power of influencer marketing, LaToya Shambo is the founder and CEO of Black Girl Digital, an award-winning agency dedicated to bridging the pay equity gap for creators of color. With a proven track record of success, LaToya has worked with major brands like Walt Disney World, Subaru, YouTube, and African Pride, delivering impactful campaigns that amplify the voices of underrepresented communities.

Her thought leadership has been featured across renowned platforms including For(bes) The Culture, Bloomberg TV, Yahoo! Finance, The L.A. Times, Apple News, Sheen, Fox Soul, and Adweek, making her a trusted voice in the industry.

Latoya’s passion for equity drives her mission to uplift Black creators by providing access to education, resources, and opportunities essential for success in the competitive digital landscape. Her dedication is exemplified by the creation of the Black Girl Digital Awards and Summit, a groundbreaking event celebrating Black creators for their brand partnerships and achievements within the creator economy.

As a transformative force in influencer marketing, LaToya Shambo continues to set new standards for diversity, representation, and inclusion, creating lasting change for creators and brands alike.

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