Innovator – Minjae Ormes

Innovator — Minjae Ormes

Minjae Ormes is the VP of Marketing, Global Brand, Consumer Product Marketing, and Market Research at LinkedIn. She leads the team responsible for building a world class brand, consumer experience, and insights that deliver trusted relationships and value to 1B+ members in 200 countries and 26 languages worldwide, including bringing to market the LinkedIn’s Premium subscription business and the latest AI features and innovations.

Prior to LinkedIn, Minjae was the Chief Marketing Officer at Visible, where she launched a new wireless consumer business from ground up. She built the end-to-end marketing organization across brand, creative, comms, growth and ecommerce, insights, as well as device marketing and operations, and created a new challenger brand positioning, identity, and GTM strategy that made Visible one of Fast Company’s most innovative companies and Adweek's Challenger Brand of the Year. Minjae spent earlier part of her career at YouTube during its most formative years, having launched the first global Movies and Originals products, as well as the first global Creator campaign, which began what became a $100B creator economy in just over a decade. She also oversaw the launch of the apps ecosystem (Music, Gaming, Kids) and its integrated media strategy, as well as the beginnings of YouTube’s subscription business model, including YouTube TV. She spent the first few years of her marketing career as an account lead at one of the first social agencies of its kind, and subsequently built her own business as a marketing consultant to clients like National Geographic Channel and Tribeca Film Institute. Minjae has been recognized as one of Forbes World's Most Influential CMOs, Campaign US CMO 50, Adweek Women Trailblazers, Business Insider's 20 CMOs to Watch, as well as Gold House's 100 Most Impactful Asians of the Year.

Minjae earned a Master of Art in Cinema Studies from NYU Tisch School of the Arts, and a Bachelor of Science degree in Foreign Service from Georgetown University. She serves on the board of VOW for Girls, a growing global movement that partners with brands, individuals and the wedding industry to end the international child marriage crisis.