Innovator — Pedro L. Rodriguez
Innovator — Pedro L. Rodriguez
Pedro L. Rodriguez is the Senior Vice President, Business Growth & Transformation at Horizon Media Inc. and Head of Chapter & Verse, the agency’s division focused on Web3 solutions (including Metaverse and Artificial Intelligence). He is responsible for the strategic development of plans and programs for growing digital business at Horizon Media including new products and services. In his role, he also oversees Partnerships & Special Projects including thought leadership at events like CES, SXSW, and Cannes Lions.
He was recently named a 2024 Hermes Creative Awards Platinum Winner for Individual Achievement and Chapter & Verse won the Silver in the AI Category at the 2024 The Drum Awards for Marketing Americas. Pedro was a 2021 Cynopsis Digital “It List” Awards Honoree by Cynopsis Media. In 2020, he co-created and launched “The Middlests” podcast, which was honored as 2020 Podcast Award Finalist for Best Business Podcast. Throughout his career he has received various awards for his work including Adweek Media All-Star (2019), and Adweek Young Influentials (2018).
Pedro is a former contributor to Thrive Global and the Huffington Post, where he focused on emerging social and digital trends .He is a member of the Real Time Academy and the Podcast Academy and is a juror for the Shorty Awards. Pedro is also a Board Member of the God’s Love We Deliver, an organization devoted to the health and well-being of men, women and children living with serious illnesses by alleviating hunger and malnutrition through the preparation and delivery of tailored meals to meet their nutritional needs.
Prior to working at Horizon Media, Pedro was the Director of Integrated Marketing for People en Español where he developed branded content and integrated media programs that generated millions annually in revenue and created digital strategies that increased growth. He also worked in the Digital Media Group at Cohn & Wolfe, across consumer, healthcare, corporate and technology clients creating social and digital media communication strategies.