The General Presentation Deck is perhaps the most important sales collateral for a media company…and the pandemic may have done away with it for good. The pandemic forced B2B buyers and sellers to go digital in a massive way.

AD Club members and digital entertainment company, Collab, took inspiration from video platforms YouTube and TikTok to swap their old GP for something more engaging to combat virtual meeting fatigue. Collab saw this as an opportunity to tell its story and communicate its value in a fun and authentic way, leaning on its team of creative strategists to produce a unique sales video that both entertains and educates in true Collab spirit.