Upcoming Events
ANDYs 61st Winners Celebration
Date: May 6th Time: 6:00pm - 9:30pm EST Location: Sony Hall Dress Code: Creative Black Tie
Advertising People of the Year 2025
Date: June 4th Time: 6:00pm - 9:30pm EST Location: Tribeca Rooftop
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
Research Reveals Younger Consumers Prefer In-Person Financial Interactions
While many consumers prefer to open new credit cards online (60%) via web or app, adults between the ages of 18 and 24 are more likely to apply for a credit card in person (35%) than adults that are 25 or older (14%). Younger consumers are also more likely to apply for loans in person, compared to adults ages 25+ (49% vs 37%).
Metaverse, Web3 and More At Advertising Week New York
It’s expected that Web3 will get a reality check especially for marketers. Web3 is still highly relevant for product development, though anything designed to reach a wide audience for advertising or promotion will find solutions that have larger user bases and less barriers to entry.
How brands target the younger generation during a time of economic turbulence?
Brands should start thinking of themselves as the bridge between Gen Z and the avenue of their aspirations. Many companies have all the tools and resources to make dreams a reality. In an era of uncertainty, brands can provide stability and guidance.