“Adapt what is useful, reject what is useless, and add what is specifically your own.”– Bruce Lee
As President of Publicis Media’s Multicultural Practice, Cultural Quotient, Lisa Torres has created a more modern, data-centric way to approach the multicultural marketplace, collectively leading over 140 multicultural experts at the largest targeted cultural digital investor in the US. To ensure Publicis Media remains a leader in the industry, Torres and her team take a research and data-driven approach to helping clients better understand their diverse consumer segments, thereby pushing the marketplace forward with the latest insights, inclusionary marketing strategies, and thought leadership.
Torres is also co-founder of Publicis Media’s groundbreaking Once & For All Coalition, a multi-year, industrywide initiative that aims to remove industry barriers to equitable financial opportunity and representation of underserved and ethnically-diverse suppliers – ultimately helping marketers uncover opportunities that more closely mirror their brand values and drive growth with audiences in a multicultural world.
Torres is heavily involved in Talent Engagement and Inclusion initiatives throughout the company. As a member of Publicis Groupe’s Diversity Progress Council, she plays an instrumental role in driving the organization’s diversity and inclusion efforts with ongoing measurement and accountability. She is also a founding member of the Publicis Media Inclusion Council, an executive sponsor of the Young Professionals Network business resource group (BRG), and leads Publicis Media’s renowned Multicultural Talent Pipeline – a proprietary educational program created to introduce diverse college students to the opportunities within Publicis Groupe and industry at-large.
Because of her breadth of knowledge and experience, Torres is consistently known as a renowned thought leader and has spoken at conferences across the US including CES, Advertising Week, ANA Multicultural & Diversity Conference, Hispanic TV Summit, ARF Leading with Multicultural Speaker Series, Horowitz Cultural Insights Forum and more. She was profiled by Forbes in 2020 and has been featured in various trade publications such as Adweek, Ad Age, Campaign, Digiday, Mediapost and others.
In 2022, Lisa was named “Best Diversity Advocate” via Adweek’s Readers’ Choice: Best of Tech Partner Awards and honored by 212NYC at its 20th anniversary gala for being instrumental in pushing the ad industry forward. In 2021, Torres was honored with the T. Howard Foundation’s Executive Trailblazer Award and was shortlisted in the Campaign US Power of Purpose awards. She was named a Multichannel News Women to Watch honoree in 2019; and received the Executive Leadership in Hispanic TV and Video award at the 2018 Hispanic TV Summit. In 2017, Torres joined the Steering Committee for the ARF’s newly-formed Cultural Effectiveness Council and served on the ANA AIMM Committee. Additionally, she has been honored by the Association of Hispanic Agencies (AHAA) as Hispanic Executive of the Year (2012), named President of the 4A’S Multicultural Committee (2008), and was recognized by Crain’s New York Top 40 Under 40 and Mediaweek Media All-Star lists in 2004.
Prior to her current role, Torres served as President of ZenithOptimedia Multicultural from 2011 through 2016, where she worked closely with the agency’s strategy and investment teams to equip their clients with integrated and dedicated multicultural expertise. With more than 25 years of experience, Torres has held positions across agencies including MPG (Havas Media), Carat (Dentsu) and others.