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Addressing the Fragmentation of TV Advertising
By Daniel Church, originally appearing on ANA Here, there, and everywhere.” Originating from a 1960’s Beatles song, it’s a commonly used phrase describing a situation that is all over the place,…
Media Buying Best Practices for Agencies: Improving Financial Reporting
Media Buying Best Practices for Agencies: Improving Financial Reporting From giant billboards on the side of the freeway to pop up digital graphics on your favorite website, advertising is everywhere.…
Representation Matters: Horizon Exec, Others Get Fab For Outfront’s Pride Campaign
Originally posted on MediaPost by Joe Mandese @mp_joemandese As part of a public service and trade promotion effort tied to June’s Pride month, Outfront Media will feature some media agency execs…