Meet the Fellow – Fatima Chaudhry “Verily, with hardship comes ease” – Quran 94:6 Fatima is a dedicated business intelligence enthusiast with experience in performance analytics, business strategy & advertising…
‘Tis the season for advertisers to kickstart their holiday campaign planning, and with an estimated 1.328 trillion in holiday sales on the horizon for brands this year, the stakes are…
AI Is Good For Creativity, Too Ask an advertiser where they are employing or plan to employ AI and the answer is “almost everywhere.” From crunching vast sets of data,…