Upcoming Events
ANDYs 61st Winners Celebration
Date: May 6th Time: 6:00pm - 9:30pm EST Location: Sony Hall Dress Code: Creative Black Tie
Advertising People of the Year 2025
Date: June 4th Time: 6:00pm - 9:30pm EST Location: Tribeca Rooftop
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
‘Ditch The Demos’ and Other Upfront Expectations
The TV industry is evolving from a single to multi-currency marketplace. Throughout the year, we’ve seen indications of a growing appetite for new TV measurement solutions as agencies and programmers announced deals to test new currencies.
Mental Health in the Ad Industry & Return to Office
I am pretty excited about returning and have been in the office about once a week. I derive so much energy from my colleagues! As the weeks and months go on and more of us are meeting in person we are seeing the positive impact that is having for the culture of our agency.
How to Measure Impact as Audiences Shift to Streaming
First, Netflix announced that they’ll begin offering an ad-supported subscription tier. Then, both Peacock and Amazon emphasized virtual product placement offerings during their Newfronts presentations. As viewers continue to prefer streaming services over linear television, I’d expect the Upfront presentations to emphasize more of the same: opportunities to get inside the content in order to reach ad skippers and ad avoiders, and targeting opportunities that offer brands the ability to reach cord nevers and cord cutters through streaming and connected TV ads.