Bill Imada is Chairman and Chief Connectivity Officer of IW Group, a fully integrated marketing communications agency specializing in the growing multicultural communities. For more than three decades, Bill and his team have played a critical role in reaching the growing Asian American, Native Hawaiian, Pacific Islander, Hispanic/Latinx, and LGBTQ+ communities.
Bill’s areas of expertise include community outreach, community relations, intercultural communications, media relations, experiential events and activations, and partnership marketing.
Bill and his agency represent clients such as AARP, Apple TV+, CDC, City of Hope, CVS Health, House of Suntory, Jack Daniels, Janssen, Lexus, McDonald’s, Northwestern Mutual, Sony Pictures Entertainment, Southern California Edison, Walmart, Walt Disney, Warner Bros, Wells Fargo, and many others.
Bill is a co-founding member of several national and regional organizations, including the APIA Scholars (formerly Asian & Pacific Islander American Scholarship Fund), Asian/Pacific Islander American Chamber of Commerce & Entrepreneurship (National ACE), ACE NextGen, VOICES for AAPIs, and the National Millennial and Gen Z Community, an organization that promotes civil discourse and civic engagement.
Bill also serves on the boards of the Advertising Educational Foundation, Coalition for Asian Pacifics in Entertainment, Institute for Public Relations, LAGRANT Foundation, Museum of Public Relations, National ACE, PBS SoCal, and the Plank Center for Leadership in Public Relations.