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Thought Leadership From Our Members

Media Buying Best Practices for Agencies: Improving Financial Reporting

By members | June 22, 2023

Media Buying Best Practices for Agencies: Improving Financial Reporting From giant billboards on the side of the freeway to pop up digital graphics on your favorite website, advertising is everywhere.…

Representation Matters: Horizon Exec, Others Get Fab For Outfront’s Pride Campaign

By members | June 15, 2023

Originally posted on MediaPost by Joe Mandese  @mp_joemandese  As part of a public service and trade promotion effort tied to June’s Pride month, Outfront Media will feature some media agency execs…

Reaping the Benefits of a Diverse Workforce

By members | June 7, 2023

  America is a diverse country and grows even more diverse each decade. By 2040, ethnically diverse groups will constitute the majority. Marketers and brand leaders are coming to terms…

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