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Thought Leadership From Our Members

UGG Uses Weather Triggers to Boost Purchase Intent for its New Collection

By members | April 4, 2023

  By Carlin Jessop, original post appears here. In today’s competitive marketing landscape, well-established brands are constantly searching for innovative ways to generate excitement and promote their new product launches,…

The SXM Media Culture Trends Report

By members | April 4, 2023

  Beyonce’s Renaissance. Bad Bunny’s epic tour. Kate Bush becoming a Gen Z icon. All of the world’s events are translated, contextualized, and celebrated through audio. It’s the proving ground for…

Tech Layoffs Will Prompt CMOs to Seek Agency Partners

By members | March 16, 2023

According to data from Winmo, almost a third (31%) of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1…

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