Welcome to The Advertising Club of New York
Upcoming Events
AI Enhanced Workflows
Professional Development | Learn to combine the right tools for real creative impact
SAVE THE DATE
Date: Monday, November 10th | 12:00 PM- 2:00 PM
Location: Zoom Webinar
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
The Role of Brick and Mortar within Retail Media
While the adoption of online shopping continues to grow, the majority (92.6% in 2020) of grocery dollars are still spent in stores. We also recently conducted a survey of 1,000+ grocery shoppers and discovered that 96% are still going into physical stores to buy their groceries.
‘Ditch The Demos’ and Other Upfront Expectations
The TV industry is evolving from a single to multi-currency marketplace. Throughout the year, we’ve seen indications of a growing appetite for new TV measurement solutions as agencies and programmers announced deals to test new currencies.
Mental Health in the Ad Industry & Return to Office
I am pretty excited about returning and have been in the office about once a week. I derive so much energy from my colleagues! As the weeks and months go on and more of us are meeting in person we are seeing the positive impact that is having for the culture of our agency.