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Inside the Clubhouse Event

Inside the Clubhouse
The Dynamics Shaping Hispanic Marketing Today

Tuesday, June 23, 2020
Location: Zoom Webinar; Time: 12:00-1:00pm

The AD Club of NY in partnership with the Culture Marketing Council will share the latest insights, challenges and opportunities on connecting with the Hispanic consumer from those leading the charge. We will have a conversation with media buyers and brand marketers on what their plans are for the months ahead and what that means for their business and customers.

  • Insights Overview & Moderated By:
    • Carrie Stimmel, EVP, Lifestyle and Hispanic Advertising Sales,NBC Universal
  • Brand Leader Commentary:
    • Margie Bravo, Multicultural Marketing Lead, Nestlè USA
    • Gonzalo Del Fa, President, GroupM Multicultural
    • Javier Farfan, Cultural Marketing Strategist, NFL
    • Isaac Mizrahi, Co-President/COO, Alma
    • Daneyni Sanguinetti, Marketing Director, Multicultural Marketing, The Coca-Cola Company

Culture Marketing Council's Marketing Guide

 

Speakers

 

Margie Bravo, Multicultural Marketing Lead, Nestlè USA

Margie Bravo is a strategic and passionate brand marketer with over 20 years of consumer package goods experience in top companies like Nestle & P&G. Her skills have been develop through leadership on global, category leading brands like Coffee-matte, Nescafe and Nesquik, as well as Nestle business with more entrepreneurial-spirit importing Latino brands like La lechera, Abuelita and Maggi. She has been recognized for influencing Nestle’s  Leadership to incorporate Multicultural consumers as a growth driver through her strategic thinking and sound marketing plans across traditional, digital & social media platforms.

Margie can provide expertise in all aspects of Brand Management (Brand Positioning, business planning, Brand portfolio and P&L management), Consumer Insights, Qualitative & Quantitative Research, Hispanic & Multicultural Marketing, Award-winning Advertising Campaigns, Experiential Marketing, CRM Programs & Innovation.

 


Gonzalo Del Fa, President, GroupM Multicultural

As President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural media and marketing efforts initiated by all GroupM agencies: Mediacom, Wavemaker, Mindshare, Essence and mSix. The goal of the division is to provide clients with a truly relevant and informative point of view of multicultural markets and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers.

Under Gonzalo’s leadership, GroupM Multicultural handles $1B in billings from clients such as Nestle, Target, US Navy, L'Oréal, General Mills, Church & Dwight, Unilever, AARP, Universal Pictures, TJX and Google . Gonzalo first joined the GroupM family in 2003 as Managing Director of MEC Argentina.  During his three year tenure  he developed a reputation for creative media thinking and activationIn 2006, he moved to New York to launch MEC Bravo and in 2010 he was instrumental in combining all the agencies under the GroupM Multicultural banner. In 2014 Gonzalo was awarded Media Maven of the Year and in 2016 he was nominated for the Crain’s Visionary Award. In 2017 he won the Executive Leadership Award and in 2018 he was recognized as one of the most influential Latinos in New York by El Diario. In 2019 Gonzalo was recognized by AdWeek as one of the Stellar Marketing Execs. Gonzalo is currently the Chairman of the CMC, Culture Marketing Council.

Gonzalo started his professional career at American Express Argentina and prior to joining GroupM he worked for BBVA, Hachette Filipacchi and Editorial Televisa.

 


Javier Farfan, Cultural Marketing Strategist, NFL

Bio to come.

 

 

Isaac Mizrahi, Co-President/COO, Alma

    Isaac Mizrahi is a world class, award winning marketing executive who spent my 29+ years career working  with brands such as Coca-Cola, Bellsouth, Nextel and Sprint, in several different functions covering multiple geographies.

    Isaac has been a speaker in several multicultural marketing conferences and has been featured in the New York Times, San Francisco Chronicle, PBS, Ad Age, Ad Week and other industry publications. In 2006 he  was recognized as U.S. Hispanic Marketer of the Year by Ad Week’s “Marketing y Medios” for his work at Sprint-Nextel. Over the past decade he has transitioned from the client side of the business to the agency side, working with corporations like McDonald’s, PepsiCo, MillerCoors, Clorox, Nestle Purina, Florida Blue, PNC Bank, Fiat Chrysler, General Mills among others.Besides his day work, Isaac also serves as the chair of the board of the Culture Marketing Council – The Voice of Hispanic Marketing, the organization that represents our industry and has a monthly online column on Forbes.com where he writes about Multicultural Marketing in America for thousands of readers.He was born in Rio de Janeiro Brazil and I live in the U.S. since 1999 in the beautiful Miami with my wife and 2 boys. Soccer rules!About Alma - The soul of Alma is creative excellence and innovation in equal measure, with a multicultural DNA, delivering its clients with exceptional business growth fueled by creativity at its best. Alma's team hails from 31 different nationalities, and together they have won 22 Cannes Lions and 7 Effie Awards, D&AD as well as numerous One Show, Clio, ANA, New York Festival awards, etc. Alma has been named to Ad Age's prestigious A-List 6 times this decade and has earned "Agency of the Year" titles from El Ojo, El Sol, FIAP and USH Ideas…. all while nurturing a culture of optimism, curiosity and collaboration from their offices in Miami, Chicago, San Francisco and Tallahassee.About CMC - The Culture Marketing Council: The Voice of Hispanic Marketing is the only national trade organization representing the entire Hispanic marketing, communications and media industry. For the past 20 years, as the Association of Hispanic Advertising Agencies and later as AHAA: The Voice of Hispanic Marketing, we have championed the Hispanic market in corporate boardrooms and advocated for increased investment in multicultural marketing strategies – all while ensuring that experts with trusted Hispanic cultural expertise were at the forefront of this discussion. Through our thought leadership initiatives and groundbreaking research, we have helped organizations gain market share, increase revenue and grow profits by reaching and connecting with America’s Hispanic consumers. As such, our association has grown to represent more than 45,000 marketing, research and media executives who have trusted Hispanic expertise. For more information, please visit http://www.culturemarketingcouncil.org.
     

     

    Daneyni Sanguinetti, Marketing Director, Multicultural Marketing, The Coca-Cola Company

    Bio to come. 

     

     

    Carrie Stimmel, EVP, Lifestyle and Hispanic Advertising Sales, NBC Universal

    Carrie Stimmel is Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. In this position, Stimmel leads sales teams managing national advertising and partnerships on Bravo, E!, Oxygen, Universal Kids, Telemundo and Universo.  She also represents the entire NBCU portfolio with key negotiations throughout the year.   Stimmel reports to Laura Molen, President, Advertising Sales & Partnerships, NBCUniversal. 

    During her time at NBCU, Stimmel has played an integral role in the organization's sales and marketing operations by taking the power of live events into the experiential space like BravoCon, People’s Choice Awards and more. She has conducted in-depth research on the value of the Hispanic market with the NBCU Insights and Positioning team and most recently is extending NBCU's One Platform business model across Lifestyle and Hispanic.Stimmel first joined NBCU in 2014 as Vice President and later Senior Vice President where she was a key player in repositioning Oxygen in the ad marketplace following the network’s 2017 rebrand.Prior to coming to NBCU, Stimmel served as Vice President, Network Sales, Univision Communications Inc. Before joining Univision, Stimmel helped lead advertising sales as Vice President at Nickelodeon.

    Stimmel is a graduate of Michigan State University and received a B.A. in Telecommunications. She resides in Pelham with her husband and is most proud of their 8 year old son and his best friend, their dog Ruby.


     

     
                           

    Inside the Clubhouse
    The Dynamics Shaping Hispanic Marketing Today

    June 23, 2020
    Location: Zoom Webinar; Time: 12:00-1:00pm

    Register here for the Zoom Webinar.

     
     

     


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