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Inside the Clubhouse Event

Inside the Clubhouse
The New YouTube and Emerging Creator Content Trends

Tuesday, June 9, 2020
Location: Zoom Webinar; Time: 12:00-1:00pm

Online video consumption has spiked but what people are watching and the devices they are watching on have changed dramatically. In this session we will provide insights into what Gen Z, Millennials and other demographics are watching, how device habits have shifted and what it means going forward.

 

  • Insights Overview:
    • Art Zeidman, EVP Growth, Collab
  • Brand Leader Commentary:
    • Jake Marx,  Enterprise Partnerships,

    x-Platform,  OMD

    • Minjae Ormes,  CMO, Visible
  • Moderated by:
    • Tim Peterson, Senior Reporter, Digiday

 

 

Speakers

 

 

Minjae Ormes, CMO, Visible

A 20-year veteran in digital media, technology, and entertainment, Minjae Ormes is the CMO of Visible (http://www.visible.com ), named one of Fast Company’s most innovative companies in the world. Visible offers unlimited data, messages, and minutes on Verizon’s 4G LTE network, with the convenience and simplicity of a 24/7 digital customer care and eCommerce storefront.

In her role, Minjae leads all of the strategic marketing efforts across Visible, including brand, creative, communications, member engagement, and product marketing. Before joining Visible, Minjae led the global partner marketing and media teams at YouTube. Her scope included overseeing partnerships marketing activities and media activations for all of YouTube's subscription products. Most notably, Minjae led the launch of YouTube’s first ever top creator campaign globally, solidifying the platform as a top destination and the leader in content, streaming, and advertising.

Earlier in her career, Minjae’s expertise was instrumental in building successful new franchises and digital initiatives for a number of leading organizations, including The Walt Disney Studios, National Geographic Channel, and Tribeca Film Institute. 

Minjae earned her Bachelor of Science in Foreign Services from Georgetown University and a Master of Arts in Cinema Studies from New York University. She has received multiple recognitions for her work, including Forbes CMO Next 2019, Business Insider CMO to Watch 2019, AdWeek Media Campaign of the Year Award, People’s Choice Webby Award, PR Campaign of the Year Gold Award, and various Mark Awards for Marketing Excellence. 

Above all, and with a holistic approach to equity, inclusion, and engagement, Minjae is a steadfast champion for women’s professional development and advancement.

  


Tim Peterson, Senior Reporter, Digiday

Tim Peterson covers the TV and streaming video industry as a senior reporter at Digiday. He has written about digital media and advertising since 2011 and has worked for publications including Advertising Age and Adweek.

 

 

 

 
                       

Inside the Clubhouse
The New YouTube and Emerging Creator Content Trends

June 9, 2020
Location: Zoom Webinar; Time: 12:00-1:00pm

Register here for the Zoom Webinar.

 
 

 


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