Print Page | Contact Us | Sign In | Register
Inside the Clubhouse Event

Inside the Clubhouse
Fast Food on Demand: QSR's Quick-Change Pandemic Response

Tuesday, August 11, 2020
Location: Zoom Webinar; Time: 12:00-1:00pm

Prior to the Pandemic, fast food restaurants were primarily dine-in and today they are drive-thru or delivery. Almost overnight, an entire industry had to refocus on their consumer experience.

Considered an essential service by all 50 states, QSR had to rapidly change its model to fully participate in the “on-demand” app economy. This entailed both turning to third-party order and delivery systems as well as redesigning consumer pick-up experiences. And of course, all of this change needed to be communicated quickly to audiences hungry for normalcy. With the opening of the economy, it’s likely many pre-existing behaviors will return, but what new behaviors will stick and how will they permanently change the industry? And how will old and new behaviors together shape the response to a second COVID-19 wave if there is one?

Get the answers when Kargo CEO Harry Kargman, in partnership with The Advertising Club of New York, hosts a lively roundtable with QSR leaders on business and marketing in our “new normal.”

Roundtable Takeaways:

  • What worked and what didn’t as QSRs made the quick turn to take-out only?
  • How will the industry handle re-opening in still uncertain conditions?
  • Will new consumer behaviors around dining out outlast the pandemic?
  • Moderated By:
    • Harry Kargman, Founder & CEO, Kargo
  • Brand Leader Commentary:
    • George Felix, Chief Marketing Officer, Pizza Hut US
    • Adrienne Ingoldt, SVP, Chief Brand and Experience Officer, Jack in the Box
    • Andrew Rebhun, Vice President & Digital Officer, El Pollo Loco
    • Renato Rossi, Head of Marketing North America, Burger King 
 
 

Speakers

 

George Felix, Chief Marketing Officer, Pizza Hut US

George Felix is the Chief Marketing Officer for Pizza Hut U.S. In this role, heoversees Marketing, Media, and Public Relations for the brand. Prior, Georgewas Director of Marketing for KFC Global where he was responsible for thebrand communications strategy and positioning for the brand globally. He alsoserved as Director of Brand Communications for KFC U.S. leading nationaladvertising, product packaging, and in-restaurant point of purchasemerchandising. During his time in the role, the brand grew sales for 3consecutive years behind the award-winning ‘Return of Colonel Sanders’advertising campaign.In April of 2018, George was named Advertising Age’s Brand Marketer of theYear and KFC’s “The Return of Colonel Sanders” campaign was namedAdvertising Age’s Campaign of the Year. George was previously named toAdvertising Age’s 2016 40 under 40 list identifying the bright young mindsreinventing and reshaping the future of marketing, and KFC was named toAdvertising Age’s 2016 Marketer A-List as one of the top 10 Brands of the year.Prior to joining KFC, George worked in brand management at Procter & Gamblefor 6 years. In that time he worked on the Old Spice brand where he ledadvertising campaigns that won 10 Cannes Lions, 2 Effies, and the Emmy forBest Commercial.


Adrienne Ingoldt, SVP, Chief Brand and Experience Officer, Jack in the Box

Adrienne Ingoldt is the Senior Vice President, Chief Brand and Experience Officer since November 2019. Adrienne joined Jack in the Box in 2015. Previously she was the Vice President of Marketing Communications, and Director of Marketing Communications, from February 2018 to November 2019 and August 2015 to February 2018, respectively. Prior to Jack in the Box, Adrienne worked for advertising agency Vitro LLC from April 2012 to August 2015, as their Group Account Director leading multiple consumer brands like ASICS, Asics Tiger, Onitsuka Tiger, Toyo Tires, OtterBox/LifeProof, Taylor Guitars, SKLZ and Breg.

 


Harry Kargman, Founder & CEO, Kargo

Harry Kargman is the founder and CEO of Kargo, the leading mobile brand advertising marketplace. Harry was named an EY Entrepreneur of the Year in 2016. Under his leadership over the last 15+ years, Harry has transformed Kargo from a small start-up into one of the advertising industry’s fastest- growing and most innovative technology companies — announced as an Inc. 500 winner in 2015. Harry sits on the Advertising Council Board of Directors.

His experience building Kargo from the ground up has given him a deep understanding of the latest trends. He is a frequent speaker and panelist at CES, IAB, Advertising Week, Websummit, Cannes and other advertising and technology conferences, and has been featured in The NYTimes, The Today Show, AdAge, Bloomberg, Fox Business, The Wall Street Journal, NPR and dozens of other media outlets. 

Harry graduated with honors from Harvard College, where he is now an advisor to young entrepreneurs through the Harvard Innovation Lab. He lives in New York City with his wife and three children.

 

Andrew Rebhun, Vice President & Digital Officer , El Pollo Loco 

Andy Rebhun is an accomplished Global Marketing Executive, who has delivered first-to-market products and profitable growth for billion-dollar brands across Fortune 50 companies, including McDonalds Corporation and Ford Motor Company, through product innovation/launch, brand strategy, integrated marketing, digital transformation, and customer service. He’s a franchisee leader with keen understanding of franchise models and partnerships – achieving unprecedented growth, sales and profitability. He’s known as an engaging people leader who operates with agility, motivating employees and franchisees at both general office and regional environments, employing innovation, data, insights and business acumen.

He is currently Vice President and Digital Officer at El Pollo Loco, where he is responsible for CRM, E-Commerce, the company’s off premise delivery strategy, loyalty program, and social media.  Andy holds a Bachelor of Arts degree from the University of Wisconsin Madison and an MBA from Kellogg School of Management. He currently lives in Huntington Beach, California, where he enjoys running on the beach, riding his Peloton Bike, finding hole in the wall restaurants, and traveling the world.


Renato Rossi, Head of Marketing North America Burger King 

Bio to come.

 


 

 
                       

Inside the Clubhouse
Fast Food on Demand: QSR's Quick-Change Pandemic Response

August 11, 2020
Location: Zoom Webinar; Time: 12:00-1:00pm

Register here for the Zoom Webinar.

 
 

 


Featured Members

The Advertising Club | 989 Avenue of the Americas | 7th Floor New York, NY 10018 | Ph: 212.533.8080 | Contact Us | Privacy Policy