Rockstar — Abby Salgado

Rockstar — Abby Salgado

Rockstar Abby Salgado, Senior Marketing Manager, Direct Response followed by her headshot

Abby Salgado is a marketing professional with over 15 years of experience on national and global brands, currently serving as a Sr. Marketing Manager at Verizon and responsible for campaign execution on some of the company’s largest projects. She has held several roles, including leading a team focused on strategy for customer loyalty and operations as a Product Manager. Before making the leap to the client side, she had a successful career in advertising agencies, including being an Associate Account Director at Rauxa, where she was a lead on the agency’s largest account.  She has also launched notable campaigns for the Hispanic market with brands like Verizon and Walmart.

Abby attributes her professional growth to the mentors and sponsors she’s had along the way, as well as her diverse portfolio of clients that challenged her to think differently. She’s a steadfast believer that collaboration with teams from varying backgrounds leads to thriving businesses and creativity.

She has been recognized for her contributions through various accolades from her peers and leaders. She is always looking for ways to get involved in mentorship and professional development programs. She’s is an endless optimist who has chased every dream even when they seemed like a stretch.

Currently, Abby is pursuing an MBA to further enhance her business knowledge and leadership skills. When she’s not working, Abby can be found exploring new foods (the spicier, the better), dancing to reggaeton music, training for her first marathon or Facetiming her niece. Abby lives in New York City with her 9-year old chiweenie and better half.