Rockstar — Mebrulin “Meb” Francisco

Rockstar – Mebrulin “Meb” Francisco

Mebrulin (Meb) Francisco has recently been appointed EVP of Data Product for Choreograph after serving as Global Data & Martech lead for EssenceMediacom for GroupM.

As head of the Data Product, she integrates both structured and unstructured data to extract value in every signal. She is a strategic data partner with an 18-year career, specializing in developing advanced audience strategies, data solutions and tech stack integrations. Her mission is to inspire, inform, and push the boundaries on how data can be used to drive business results. As such, she was Invited to the U.S. Capital ” Dominicans at Hill” yearly event – held to celebrate top leaders of Dominican descent who are breaking major barriers in their industries.

She holds an Executive Diploma on AI in Business from Oxford University, and a Master’s of Science degree in Integrated Marketing from New York University with a specialization in Marketing Analytics. She sits on the board of She Runs It, an organization focused on helping women lead in Marketing, Media and Tech.