Rockstar — Yasmin Melendez

Rockstar — Yasmin Melendez

Rockstar Yasmin Melendez, VP, Content & Programming at Beyond Ordinary Events, Inc./ POSSIBLE, followed by her headshot.

Yasmin Melendez is the VP of Content & Programming at Beyond Ordinary Events, Inc./POSSIBLE, where she played a pivotal role in the launch of POSSIBLE, a groundbreaking conference that featured top-tier speakers and drew over 2,500 attendees. Yasmin leads the content and programming for POSSIBLE, crafting experiences that merge innovation, culture, and industry insights. As a trusted advisor to executives at leading companies, she collaborates to identify emerging trends and develop insightful content that is shaping the future of marketing.

Yasmin holds a Bachelor of Science degree from Fordham University. A lifelong learner with a passion for growth, she enjoys reading, cooking, and spending quality time with her family.