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Leading The Way Through Mentorship | Karinna Schultz, Project Manager, Saatchi & Saatchi Wellness
What is the greatest advice you’ve received from a mentor? How has that advice made an impact in your professional and/or personal life? “Be Unstoppable” – when there’s a problem, there’s always a solution. I’m learning to be comfortable in the uncomfortable ‘zig-zag’ of life When I think something is a dead-end at work and…
Read MoreThe Professional Journey of Sandra Sims-Williams, Chief Diversity Officer | Publicis Groupe
If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? Maya Angelou’s poem, “Still I Rise” is representative of both my personal and professional journey. In her poem, Maya Angelou relates to the fierceness…
Read MoreThe i'mPART Fellowship Program – Elevating Women from Mid-Level to Executive Level and Beyond!
Created in 2016 the Women’s Fellowship Program began by providing 10 diverse women an opportunity to be guests at major industry conferences, supplying them with senior mentors, and support throughout their journey. Now in its fourth year, the Fellowship has expanded, helping over 50 women pursue their dreams and elevate their executive presence – providing more…
Read MoreHonda and Other Major Auto Brands Are Turning to New Outdoor Advertising Measurement Capabilities to Drive Customers to Dealerships
by Sarah Garonce, senior director, Research & Insights, Clear Channel Outdoor Americas The auto industry is harnessing new technologies giving drivers experiences they’ve only dreamed about. And the same is true of Out-of-Home (OOH) advertising – one of auto marketing’s closest allies. Just as auto manufacturers are reinventing vehicles today for the ultimate driving experience,…
Read MoreIn the Game: 3 Reasons Why Brands Should Leverage Live Sports
In the Game: 3 Reasons Why Brands Should Leverage Live Sports From Christa Carone, president of Infillion Media. This post originally appeared in AdWeek Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for…
Read MoreXR Holiday Trends in the Metaverse
XR Holiday Trends in the Metaverse From Kristin Gluson, VP of Marketing, Trigger XR This holiday season, marketing to consumers is evolving as the metaverse takes ecommerce shopping to a deeper level of engagement and unlocks unique ways for brands and consumers to connect. Bloomberg Intelligence forecasts the metaverse market will reach nearly $800 billion…
Read MoreIn Their Own Words: 2018 President Award Honorees
On Wednesday, July 18 we celebrated our Annual Gathering of Members. As part of this gathering we induct our 2018-2019 Board of Directors and honor those who embody the spirit of volunteerism by offering their time and talent regardless of their busy schedules making them invaluable Club partners. We are pleased to capture and share…
Read MoreGet an A+ with DOOH Back-to-School Ads
Back-to-school brands have a pivotal opportunity to reconnect with students and parents nationwide with highly-visible, and captivating DOOH ads.
Read MorePSA: Brands can no longer be impartial
The pandemic fundamentally shifted the way brands talk to consumers. The influx of the economy and extreme political polarization, accelerated by the pandemic, increasingly influenced consumers to shop based on their social values – actualizing when protestors took to the streets over racial injustice after the murder of George Floyd.
Read MoreHow Brands Stay Genuine During Pride
Our research at Nielsen shows that globally LGBTQ+ people felt the best way to improve inclusion in the media was to avoid stereotyping and tropes. That means that marketers have to get to know the community they’re trying to reach. You can’t do that one time a year. You can’t do that by speaking to just one segment of a population. Keep it intersectional, informed by the community and closely tied to what matters to them.
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