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Innovator – Susie Nam
As ex-CEO of Droga5 New York, Susie Nam sits at the helm of one of the most influential agencies in the advertising industry, driving client business across North and South America. Since joining Droga5 14 years ago, Susie has risen to the top of the organization and been instrumental in the agency’s significant growth…
Read MoreMeet The Fellows: Taylor Yarbrough
Taylor Yarbrough was born and raised in New Orleans and has lived in Houston, Atlanta, and New York City. As a graduate of Spelman College, Taylor earned her BA in Psychology. Her introduction into the advertising world came as an intern at Ogilvy & Mather in NYC where she worked on the British Airways…
Read MoreElena Klau | Chief Strategy & Analytics Officer, NA, Momentum Worldwide
What are the most innovative trends happening in advertising now? The innovative trends happening in advertising now revolve around one commonality: collaboration. Brand-to-brand partnerships are the “new B2B” and key to creating an immersive and effective brand experience. Another innovation is to “reverse the course”: today’s brands should prioritize Experience First Marketing, designing the experience…
Read MoreIcons, Rockstars, & Innovators – Tessa Green
Tessa Green’s career trajectory is filled with purpose, intentionality, and passion. On the heels of a 7-year career in the Banking and Telecommunication industries, Tessa embarked on a career in media focused on elevating brands and authentically connecting with consumers. She is an accomplished advertising and marketing leader with over 15 years of experience with…
Read MoreIcons, Rockstars, & Innovators – Marc Strachan
Always thinking forward, and looking for new ideas, Marc Stephenson Strachan brings significant credentials to the Marketing & Advertising Industry. Marc is currently the CMO of the ADGILE Media Group, the nation’s first tech- enabled truck-side media and promotional platform. Before establishing his Coaching practice, and The Arsenal Approach© to personal and professional development, Marc…
Read MoreCCPA Update: Blizzard of Bills to Amend Privacy Law Moves Forward in California Assembly
Authors: Gary Kibel and Richard Eisert The marketing industry’s head is on a swivel these days, trying to digest and prepare for various new privacy laws. None have gotten more attention than the California Consumer Privacy Act (CCPA). The California Assembly’s Committee on Privacy and Consumer Protection has approved a host of bills to amend…
Read MoreMeet The Disruptors: Jonathan Kriner, Director, Marketing | TVision
Where do you see more opportunities for disruption within your industry? TV has a viewability problem, which, as an industry, we’ve historically ignored because there was no way to truly measure it. The IPG Media Lab reports in recent research that 29% of all TV ads are not viewable – meaning they air to an…
Read MoreMeet The Disruptors: Alia Lamborghini, Vice President, Industry Lead | Verizon Media
Where do you see more opportunities for disruption within your industry? The travel industry is on the verge of disruption with the advent of 5G. Greater throughput and lower latency from the fifth generation tech will bring richer and more immersive experiences for both consumers and advertisers. Extended reality and motion capture are a…
Read MoreMeet The Disruptors: Matthew Maher, VP, Director of Strategy & Innovation | Media Assembly
Where do you see more opportunities for disruption within your industry? The largest opportunity for disruption in the advertising industry lies in voice. As adoption of voice continues its meteoric rise and Amazon and Google usher us into this “age of assistance,” media agencies, creative agencies and consultancies are scrambling to provide voice strategy as…
Read MoreMeet The Disruptors: Ted Florea, Global Board Member of Strategy | Forsman & Bodenfors
Where do you see more opportunities for disruption within your industry? For the last decade, disruption in the advertising and marketing world has meant technology-enabled efficiency. It’s been about faster and cheaper distribution, production, and deployment of data – the frames and pipes through which content flows. That disruption is largely complete. Now it’s time…
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