Meet The Disruptors: Tatyana Zlotsky, Vice President and General Manager of Digital Marketing and Partnerships for Global Commercial Services | American Express

Where do you see more opportunities for disruption within your industry? There is a real shift in the industry to connect historically siloed marketing activities – specifically in digital and television.  New platforms like addressable and connected television are creating opportunities that often require separate teams to collaborate together in a much more integrated way.…

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Meet The Disruptors: Jeff Tan, Managing Director of Product & Innovation | Dentsu Aegis Network

Where do you see more opportunities for disruption within your industry? The biggest opportunity for disruption within our industry is in the agency business model. The current FTE (Full-Time Equivalent) based, procurement-driven process means that agencies are commoditized. This is leading to a slippery slope race to the bottom that will only hurt client creativity…

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Meet The Fellows: Jamilla DeSouza

Meet The Fellows: Jamilla DeSouza “If I had to describe the fellowship in one word, it would be: hope. As the first person in my family to get into college, my background failed to prepare me for the corporate world. I lacked some implicit knowledge others seemed to have, and it was very easy to…

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Leading The Way Through Mentorship | Karinna Schultz, Project Manager, Saatchi & Saatchi Wellness

What is the greatest advice you’ve received from a mentor? How has that advice made an impact in your professional and/or personal life? “Be Unstoppable” – when there’s a problem, there’s always a solution. I’m learning to be comfortable in the uncomfortable ‘zig-zag’ of life When I think something is a dead-end at work and…

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The i'mPART Fellowship Program – Elevating Women from Mid-Level to Executive Level and Beyond!

  Created in 2016 the Women’s Fellowship Program began by providing 10 diverse women an opportunity to be guests at major industry conferences, supplying them with senior mentors, and support throughout their journey. Now in its fourth year, the Fellowship has expanded, helping over 50 women pursue their dreams and elevate their executive presence – providing more…

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Honda and Other Major Auto Brands Are Turning to New Outdoor Advertising Measurement Capabilities to Drive Customers to Dealerships

by Sarah Garonce, senior director, Research & Insights, Clear Channel Outdoor Americas The auto industry is harnessing new technologies giving drivers experiences they’ve only dreamed about. And the same is true of Out-of-Home (OOH) advertising – one of auto marketing’s closest allies. Just as auto manufacturers are reinventing vehicles today for the ultimate driving experience,…

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In the Game: 3 Reasons Why Brands Should Leverage Live Sports

In the Game: 3 Reasons Why Brands Should Leverage Live Sports From Christa Carone, president of Infillion Media. This post originally appeared in AdWeek Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for…

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XR Holiday Trends in the Metaverse

XR Holiday Trends in the Metaverse From Kristin Gluson, VP of Marketing, Trigger XR This holiday season, marketing to consumers is evolving as the metaverse takes ecommerce shopping to a deeper level of engagement and unlocks unique ways for brands and consumers to connect. Bloomberg Intelligence forecasts the metaverse market will reach nearly $800 billion…

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