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By Vejay G. Lalla and Paavana L. Kumar  As marketers continue to find ways to try and interact with ever more distracted consumers online, and new technologies such as ad blocking may make it even more difficult to reach consumers, native advertising is growing to comprise a more significant component of online advertising. Increasingly, native…

By Gina Grillo Originally Posted on Campaign US.  The CEO of the Advertising Club and the ANDY Awards responds to DDB’s plan to cut back on awards submissions in 2016 Last week, Campaign US published a piece titled “The End of False Recognitions” by DDB’s Amir Kassaei, which bravely posits that the award industry has…

By Erin Johnson  Originally Posted on TueNight.  In the 20 years since I’ve entered the workforce (the past 10 of them at J. Walter Thompson), I have traveled the world, hung with Hollywood’s elite (and not so elite), had cocktails with the Marahana of Udaipur, sold major bling and counted stacks of moldy cash (literally,…

This is Part V of a blog series from Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” on the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014. By Joseph J. Lewczak,…

Capitalizing on Honda’s established, strong brand identity and its core belief in “The Power of Dreams,” the company is launching a two-minute commercial, “Paper,” during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to…

We hare thrilled to announce that this year’s winner of the YP Speed Networking Instagram Contest is Megan Hillbert, Marketing Senior Analyst at Verizon! The AD Club’s Young Professionals (30 years of age or younger) is a group of ambitious, philanthropic and outgoing professionals, who come from all areas of advertising and marketing, and who…

Advertising and music have joined forces in creating some of the most iconic brand stories our world has seen thus far. In fact, it’s impossible to ignore music’s growing prominence in advertising as it’s a natural storyteller, where the right song choice can transform a good idea into a great one. This is also a…