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A Marketer’s Roadmap to the Most Promising Video Advertising Platforms
by Sargi Mann, VP/Director Search Marketing, Carat USA As marketers consider how to allocate their marketing and media dollars heading into the next upfronts, the current market indicates that we can move full speed ahead into all things video. According to eMarketer, the digital video market is expected to grow 39% in 2014 and online…
Read MoreComing Soon: A&M Series
For over a century, The AD Club has provided exclusive access to the “Who’s Who” of advertising. This fall, over the course of seven weeks, you will hear from masters of the industry who are redefining our business. This is an opportunity for you or your employees to better understand the business and build the skills…
Read MoreMikMak’s Rachel Tipograph Is This Year’s “Startup Founder”
As we gear up to honor 2017’s Advertising People of the Year, we did a quick check-in with each of our honorees to get a snapshot of who they are, as well as their thinking on the evolution of our industry. Our next installment installment is from this year’s “Startup Founder” Rachel Tipograph. Rachel launched…
Read MoreFive Actionable Takeaways for Combining your DEI Efforts with Learning and Development
Diversity, equity and inclusion are words we are hearing much more often these days, and cultivating a culture of DEI to recruit and retain talent is a challenge many organizations are facing, especially during The Great Resignation. Let’s break this down to think about what DEI means in a simple
Read MoreOut-Of-Home:NOW 2016 with Jeremi Gorman and Clive Punter
The Advertising Club of New York is excited about our upcoming conference OOH:NOW, Contextual Connections! It’s our biggest event of the year and we hope you will be joining us. If you haven’t already registered, click on this link. To help put you in the OOH mood, we’ve asked participants to respond to a variety of…
Read MoreMeet The Fellows: Sasheika Tomlinson
Meet The Fellows: Sasheika Tomlinson Sasheika Tomlinson is a versatile marketing communications professional with over 13 years of experience in branding, corporate communications, media relations, and social media across the healthcare, social services, higher education and non-profit sectors. Throughout her career, Sasheika has demonstrated proven leadership in executing branding/rebranding initiatives, product and campaign launches and…
Read MoreMeet The Fellows: Samantha Bertone
Meet The Fellows: Samantha Bertone Samantha Bertone is the Global Manager of Human Resources at Siegel+Gale, a global brand strategy, design and experience firm headquartered in New York City. She currently oversees the HR functions for their US and EMEA based teams where she acts as a key partner to leadership by providing strategic insight and…
Read MoreThe ADVERTISING Club of New York Announces New Hybrid Model for the 2021-2022 I’mPART Women’s Fellowship Program
The ADVERTISING Club of New York Announces New Hybrid Model for the 2021-2022 I’mPART Women’s Fellowship Program Now in its Sixth Year, the Fellowship Program Continues to Support Women’s Career Trajectories in the Advertising Industry NEW YORK, Nov. 03, 2021 (GLOBE NEWSWIRE) — The ADVERTISING Club of New York, the industry’s leading professional organization representing the…
Read MoreHere's What You Missed At The #ADClubNY’S First-Ever i’mPART Master Class Series
Last week, we held our inaugural i’mPART Women’s Master Class where mid-career executives were encouraged to “See Beyond Where Your Are.” They spent the day learning and hearing invaluable insights from some of the industry’s top coaches and professionals. Held in an intimate setting, Harold Pratt House, the event featured a keynote from Tami Erwin, SVP…
Read MoreIt's Time for Our Industry to Take Action on Inclusion
Originally Posted on Ad Age. By Gina Grillo Ad Club’s Sponsorship for Women Is a Step in the Right Direction Over the past few months, the discussion about inclusion and diversity in many industries, including marketing and entertainment, has escalated. Most recently, the overwhelming lack of diversity in this year’s Oscar-nominee lineup really sparked an…
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