WHAT THE %*#^ IS AN INFLUENCER?

WHAT THE %*#^ IS AN INFLUENCER?

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WHAT THE %*#^ IS AN INFLUENCER?

Location: Forsman & Bodenfors | 160 Varick St | February 21, 2019 | 6:00-8:00PM 

Over the last several years, influencer marketing has established itself not only as a viable form of marketing for brands, but as a growing marketplace. In 2017, the influencer marketing industry was worth two billion dollars, and it’s predicted to be worth 10 billion dollars by 2020. Despite this growth, marketers face a series of questions when considering whether they should increase their spend on influencer marketing, including which influencers will best reach their audience, which they can trust, and how to use influencer marketing to engage their hardest to reach consumers.

 Ad Club NY presents an event centered around the modern definition of what it means to be an “influencer” in today’s industry. Join us for a lively discussion featuring brand and influencer disruptors as we discuss the influencer trends and innovations that marketers need to know about, including the latest in AI, new perspectives on emerging trends and platforms, and fresh ideas on using influencer marketing to connect with hard to reach audiences and drive sales

Moderator:

  • Ricky Ray Butler, CEO, Branded Entertainment Network

Panelists:

  • Eleanor Barnes, Digital Makeup Influencer, SNITCHERY
  • Steve Gorski, Strategy Director, Forsman & Bodenfors
  • Jenna Romero, Director of Social Media & Influencer Marketing, WinkyLux (The Glow Concept)
  • Michelle Yukhtman, Senior Brand Manager, Kraken (Proximo Spirits) 
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