2015 International ANDYs Award Jury Diaries: Mark Tutssel, Global Chief Creative Officer of Leo Burnett WW

By The Advertising Club of New York | February 25, 2015

Take a look at the ANDY Awards through the eyes of Mark Tutssel! Follow him on Instagram at: @tutssel58 for more wonderful photos from Costa Rica!

2015 International ANDYs Award Jury Diaries: Mark Tutssel, Global Chief Creative Officer of Leo Burnett WW

by: Mark Tutssel

1

On route to the Andaz Peninsula Costa Rica. The first major creative awards show of 2015. Judged by some of the world’s best: DeCourcy, Greenberg, Keller, Graf, Byrne, Joshi, Nobay, Eastwood, Favat, Ortiz, Eriksson.

2

The first day of judging begins in sunny Costa Rica.

3

Day 1 begins with bottled courage. A reminder to a jury tasked with looking for the most innovative, creative and unforgettable work of the past year.

4

Advertising is subjective.

5

The Three Musketeers. End of day one.

6

7

The stage is set for Day 2. The calm before the storm.

8

A spotlight on the world’s bravest work.

Debbi Vandeven. Jury member.

9

Debbi Vandeven. Jury member.

10

“The Future’s Bright…”

11

Aussie Legends. My good friends Nobby and Matt.

12

Keller, Tutssel, Greenberg, Nobay

13

The ANDY Andaz VW Camper.

14

Day 3 comes to an end. Only the brave survive.

15

Day 4. The debate is about to begin

16

I leave you with this. Jury President Colleen DeCourcy used this inspirational quote — thank you, Dan Wieden — to remind us what we were there to reward: Bravery. We found the brave ideas by asking ourselves, “Who was prepared to fail?”

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