Hispanic Heritage Month | Innovator: Nidia Serrano

Nidia Serrano is an innovative marketing leader and dynamic storyteller, driving Sales Marketing at SiriusXM Media. With nearly two decades of experience, she has redefined the advertising landscape by turning insights into impactful industry leadership. 

She is the co-founder of Fluency, SiriusXM Media’s cultural marketing practice, which connects brands with communities in deeper, more authentic ways. Her work bridges consumers and culture, ensuring engagement that truly resonates. 

A sought-after speaker and thought leader, Nidia contributes to leading platforms including Adweek and Ad Age, where she helps shape the future of marketing. She holds a Bachelor’s degree in Sociology from Binghamton University and is a passionate advocate for creating opportunities for people of color, both within the industry and beyond.