Hispanic Heritage Month | Rockstar: Carolina Portela

Carolina is a proud first-generation Cuban American from Miami with over 15 years of experience working with global brands including Ulta Beauty, Johnson & Johnson, Coca-Cola, Hershey and Morgan Stanley. She has built a career blending creative and strategic insights with her investment expertise to deliver campaigns that challenge norms, spark meaningful impact and drive business results for her clients.

She is passionate about storytelling that reflects diverse voices and understands that collaboration is what makes a good campaign great. Carolina takes pride in building strong partnerships to bring the best ideas forward and celebrates her journey based in the values of resilience and ambition instilled by her Cuban roots.