Meet the 2025 Fellows – Geraldine Riveros

Meet the 2025 Fellows – Geraldine Riveros, Lifecycle Marketing Technologist at SoundCloud

 

Geraldine Riveros is the daughter of two immigrants, one from Chile and one from Peru, who came to the United States in search of the American Dream. As the first in her family to graduate from college, earning a magna cum laude degree from Fordham University with double majors in International Political Economy and Spanish Literature, she carries her parents’ belief that every open door is both a privilege and a responsibility.

Now working in the martech space, Geraldine builds strategies that bring together creativity, data, and storytelling to design experiences that feel human in a digital world. She sees marketing as storytelling at scale, where every message, moment, and interaction has the power to shift perception and spark connection.

To her, success means impact with integrity, creating work that drives meaningful change while uplifting others. Through the Ad Club Fellowship, she hopes to strengthen her leadership voice, learn from women who are shaping the future of the industry, and pay it forward through mentorship.

She believes great marketing is not about selling. It is about storytelling that helps people feel seen, understood, and inspired to act.

 

 

What does success mean to you?

To me, success means impact with integrity, creating work that drives meaningful change while uplifting others.

What do you hope to gain from this fellowship?

Through the Ad Club Fellowship, I hope to strengthen her leadership voice, learn from women who are shaping the future of the industry, and pay it forward through mentorship.