Young Pro Corner: Trezor Grant, Account Executive, Spectrum Reach
Trezor Grant, Account Executive, Spectrum Reach 
Trezor (Trey) Grant is an account executive at Spectrum Reach, the advertising and sales division of Charter Communications. In this role, he provides data-driven media solutions (direct IO and programmatic) to agencies and advertisers to support their TV campaign goals.
What first drew you to the advertising/marketing industry?
My interest in the industry began in college, when I learned the basic elements of the advertising landscape in an Ad Planning class at The City College of New York (CUNY). My interest grew when I attended the IRTS (Internet Radio Television Society) Future Media Leaders Career Workshop, where I learned from industry professionals about their work and career journeys. Inspired by these sessions and the leaders he met there, my interest in pursuing a career in advertising was cemented.
As a passionate sports fan and former college athlete/aspiring pro, I stay inspired in my career by the similarities between the business of advertising and professional sports, such as:
- Individual accountability is crucial for a successful team.
- Practice makes perfect, in any arena, including ad sales.
- Sports stats are like ad sales metrics, from budget goals to counting every client touchpoint.
- Every team has a captain. Leadership is crucial for motivating and inspiring teams.
- Competitiveness can bring out your best performance. Aspire to be Kobe Bryant or your industry hero.
- Good relationships with all your teammates and other teams in the organization are paramount.
What’s the most valuable lesson you’ve learned that’s helped you in your career?
Relationships are everything. Consider how you want to be perceived and act accordingly. Show authenticity, reliability and consistency with every relationship you build. Check in now and then to maintain a positive rapport with people in your network—this is the foundation for any good relationship, and it helps mitigate reaching out only when you need something. Remember: a good reputation can grow your network.
How has community-building and networking helped you in your career? Any tips for new grads?
Networking helped me land my first job. At the IRTS Future Media Leaders Career Workshop, I met an account executive (shout out to Alexis Rosenberg, she changed my life) and maintained a good rapport with her until I graduated. Shortly after I finished school, an opportunity opened up to be on her team. I landed a job as her sales coordinator and the rest is history. I’ve learned everything about ad sales from her, and have networked within the organization to understand how other functions like pricing, inventory and measurement work. I even connected with leadership to understand what it takes to stand out and grow in the industry.
My advice for new grads is to stay consistent with the relationships you want with people and absorb as much knowledge as you can. Talk and learn from everyone in a similar position that you want to be in. If you like how someone leads, seek their leadership advice. Insights from your network can help shape you into the professional you want to be. Don’t be afraid to ask questions and speak up when you need help; you’d be surprised how many people understand your challenges and are willing to support you.
What’s the best industry resource you live by (besides the Ad Club)?
Honestly, The Advertising Club’s “DGC + Ad Club Daily Media Monitoring” daily newsletter is my go-to resource. I read it every day to see what’s going on in the industry, as well as the world.
Some other resources are IRTS, my college Alumni page for my department (The City College of New York’s Media and communications arts), LinkedIn, Digital Chadvertising on Instagram, 212NYC (use them for additional agency news and updates), and the All Things Advertising group on LinkedIn.