Black History Month | Icon: Nicky Sparrow

Nicky Sparrow is a seasoned media industry leader, has built an impressive 25-year career at iHeartMedia, excelling in high-level management and sales roles across major markets. Nicky is now the Executive Vice President of Multicultural Sales at iHeart Media. 

In her role, Sparrow is responsible for leading multicultural ad sales revenue leveraging iHeartMedia’s unparalleled assets including broadcast radio, digital, data, podcast and events platforms. This includes The Steve Harvey Show, The Breakfast Club, Way Up With Angela Yee, Mi Cultura, Enrique Santos Show, Pride Radio, The Black Effect, The Black Information Network, and more. Sparrow applies her deep knowledge of multicultural audiences and strong relationships with multicultural ad agencies and brands to build, drive, influence and execute strategic multicultural initiatives across the iHeartMedia sales organization. 

Nicky is distinguished by her passion for business, her focus on collaborative team building, and her commitment to meeting customer and market demands. Her contagious enthusiasm instills her and her team members with extraordinary energy and dedication in an environment where creativity and innovation are encouraged. Nicky does not just set these ambitious goals … she motivates people to deliver.

Committed to giving back, Sparrow serves on the board of directors for the Radio Advertising Bureau, Florida Association of Broadcasting, The First Tee of North Florida and St. Jude Children’s Research Hospital. In recognition of her philanthropic efforts, she was named St. Jude’s 2024 Partner of the Year.