Screenverse Appoints SVP of Supply to Lead Next Phase of Growth
Screenverse Appoints SVP of Supply to Lead Next Phase of Growth
Strategic hire signals Screenverse’s commitment to building the definitive monetization and infrastructure layer for digital screens in the physical world
New York, NY, May 11th, 2026 – Screenverse, the leading programmatic monetization partner for digital out-of-home (DOOH) media, today announced the appointment of Nick Sadler as Senior Vice President of Supply, a strategic leadership role focused on advancing the company’s supply-side growth and expanding its partner ecosystem.
This hire underscores Screenverse’s continued investment in supply as the cornerstone of the business and a key driver of its next phase of growth.
“Nick is joining Screenverse at a pivotal moment as we enter our next phase of supply-side growth and expansion. Supply is the foundation of our value proposition, and serving our partners, both existing and future, is our greatest responsibility and privileges. As we enter our next phase of growth, we need leaders who understand not only the OOH and DOOH ecosystem, but also the intersection of product, technology, data, media owner needs, and enterprise growth. Nick brings that rare combination,” said David Weinfeld, Co-Founder and CEO of Screenverse. “Adam and I have long believed he would be an incredible asset to Screenverse, and we are excited to have found the right role, one worthy of his experience, judgment, and track record of execution. His leadership will help us scale our supply-side business, refine our processes, deepen partner success, and position Screenverse to realize its full potential”.
Sadler brings a rare and complementary blend of expertise spanning OOH media, technology, marketplace development, enterprise partnerships, and supply-side strategy. Prior to joining Screenverse, he spent 11 years at DOmedia, where he served as Chief Product Officer and CEO, helping to scale a platform that supports billions of dollars in OOH media investment annually. He worked closely with media owners to understand the complexities of their business, optimize performance, and position them for success in the programmatic marketplace. 
In this role, he will lead and evolve Screenverse’s supply business, helping to architect the company’s long-term growth as it expands its partner network and extends the reach of its technology.
“Screenverse sits right at the intersection of my past experience and the work I love — leading a team, helping grow a business, and creating great outcomes for customers — in a space where technology and services come together. David and Adam have built a phenomenal team and found real product-market fit, and I’m excited to help continue building on that foundation. Specifically, the way Screenverse orchestrates across all four monetization channels — direct, programmatic guaranteed, PMP, and open exchange — under one yield engine with a real sales arm behind it, is something the market needs and very few are doing well”, said Sadler.
The announcement comes at a time when the industry is increasingly focused on the future of programmatic digital out-of-home, with Screenverse playing a key role in connecting media owners to demand and unlocking new revenue opportunities at scale.
The focus moving forward is on building scale, strengthening partnerships, and positioning the company as the infrastructure layer for digital screens in the physical world.
About Screenverse
Screenverse is the largest programmatic DOOH network in the United States, powering omnichannel digital campaigns across more than 130,000 screens in all 210 DMAs. From retail and residential to office, outdoor, and urban environments, Screenverse helps advertisers reach audiences in the moments that matter—driving awareness, action, and measurable real-world results.
Media Contact
Alexandra Bell
Senior Marketing Associate
alexandra@screenversemedia.com